Objective: Drive engagement with "Windorphins" video spots

Sway Solution: Syndicate video to sites and social communities

Results: More than 441,000 video views and more than 54,000 podcast downloads

Objective: Create awareness about newly released "Underdog" DVDs

Sway Solution: Video syndication of DVD clips and blog influencing among Underdog-themed blogs

Results: Several thousand video views and numerous blog posts by cartoon industry influencers.

Objective: Drive traffic to contest microsite, iamwolverine.com

Sway Solution: Targeted ad placement and blog influencing among camping, hunting, and fishing blogs

Results: More than a dozen posts on blogs and relevant websites and more than 900,000 contest information views

Objective: Drive awareness of Milwaukee's Best Light's sponsorship of World Poker Tour players

Sway Solution: Initiate blog influencing campaign among poker blogs

Results: Multiple posts by independent bloggers

Objective: Build awareness for Optima's line of batteries

Sway Solution: Develop a marketing campaign leveraging social networks, blogs, and traditional online media sites to build awareness for Optima

Results: Campaign ongoing

Objective: Create awareness of Aprilaire product benefits

Sway Solution: Promote products through informational, lightly branded sponsored stories and integrated content on relevant blogs and social networks

Results: 2.5 million brand impressions

Objective: Create online brand engagement with young men preparing for Spring Break trips

Sway Solution: Created ShedMyCoat.com, an interactive viral online game and microsite

Results: Built awareness for Remington by delivering more than 7 million targeted impressions to men between the ages of 18 and 29

Objective: Distribute Miller Man Law TV commercials via online outlets

Sway Solution: Created video podcast channel of pre-released TV spots

Results: Over 20,000 registered podcast subscribers

Objective: Build online brand engagement with Remington shavers during the holiday season

Sway Solution: Designed and built ShaveSanta.com, an interactive viral online game and microsite

Results: Nearly 160,000 "shaves" and about 4.2 million impressions

Objective: Build awareness of the Orbit "Dirtiest Mouth Moment Award" at the 2007 MTV Movie Awards and drive online voting

Sway Solution: Implemented a marketing campaign on blogs that cover pop culture, movies, and celebrities

Results: Delivered more than 10 million brand impressions before campaign's close

Objective: Build awareness and drive participation in the Wrigley's Sweetest Ride Sweepstakes

Sway Solution: Leverage blogs and social networks to promote a behind-the-scenes video of the Wrigley Racing team. Provide bloggers exclusive opportunity to interview driver David Stremme to help build word of mouth in the blogosphere

Results: Campaign ongoing

Objective: Promote Rayovac's competitive advantages over leading brands online

Sway Solution: Partner with coupon sites, online communities for moms, and e-tailers

Results: Delivered 2.2 million impressions of branded microsite

Objective: Increase awareness of Extra gum brand and the Extra Long Dance-a-Thon event featuring Drew Lachey

Sway Solution: Promote online competition via social networks, dance enthusiast websites, Drew Lachey fan sites, and music forums

Results: Online campaign reached nearly 5,000 highly targeted viewers

Objective: Generate awareness of Yamaha's Digital Music Notebook among aspiring musicians

Sway Solution: Launch an online songwriting competition to promote the Digital Music Notebook and its features through partnerships with online music communities

Results: Launch an online songwriting competition to promote the Digital Music Notebook and its features through partnerships with online music communities