As a tactic, content marketing is not new, nor is it uncommon. Ninety-one percent of marketers report practicing some form of content marketing – whether that’s writing blog posts, updating social media channels or creating whitepapers.
But, despite its history and prevalence, not so many find their efforts fruitful, with only 36 percent of respondents to a CMI study reporting that their content marketing is effective.
What’s the challenge? Joe Pulizzi, founder of Content Marketing Institute, joined us on our webinar to shed light on content challenges and offer ideas for improvement. (more…)




