Blog

You are a Publisher (yes, you!): Four Content Marketing
Strategies To Start Today
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Content Marketing: Owning, not renting media. Attract and retain customers. Create and curate valuable, compelling, consistent content to change or enhance a behavior.

c/o Joe Pulizzi, Content Marketing Institute

As a tactic, content marketing is not new, nor is it uncommon. Ninety-one percent of marketers report practicing some form of content marketing – whether that’s writing blog posts, updating social media channels or creating whitepapers.

But, despite its history and prevalence, not so many find their efforts fruitful, with only 36 percent of respondents to a CMI study reporting that their content marketing is effective.

What’s the challenge? Joe Pulizzi, founder of Content Marketing Institute, joined us on our webinar to shed light on content challenges and offer ideas for improvement. (more…) →

Kenshoo Social Ads Study: Three Key Success Factors
and How to Boost Results
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Written for the Shoutlet blog by Josh Dreller, Kenshoo’s Director of Marketing Research

As a Shoutlet partner with an advanced solution for integrated social media marketing, I’m happy to give you all a sneak peek at some recent research Kenshoo Social just released.

Earlier this year, Forrester Consulting surveyed 105 large social advertisers — social media and advertising professionals whose companies spend more than $100,000 per year on social media ads — to uncover how both organic social media marketing and paid social media advertising are working to achieve their business goals.

In this Kenshoo Social commissioned study, The Key To Successful Social Advertising, How To Choose The Right Tactics To Achieve Your Social Advertising Objectives, there were three key findings:

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Six Stats (and Six Reasons) Why Content Marketing Matters
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Looking for tactics to improve your strategy? Attend our webinar to learn 10 content marketing initiatives your company should start today.Why do you follow brands on social media? it’s likely one of two reasons: You love the brand, or, you want the content they share. Brands of all sizes are beginning to understand this power of great content and take steps to kickstart their content marketing strategies.

But, it takes time and hard work to perfect the art of content – which is why we’re excited to host a special webinar with content expert Joe Pulizzi to help you hone your content strategy. Join us next Tuesday for 10 tips and new ideas to improve your content marketing strategy, starting today.

In case you’re still on the fence about content marketing, take a gander at the stats we’ve pulled together as a preview for Tuesday’s presentation. (more…) →

Pics that Pop: Pro Tips to Improve Your Visual Content
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The visual content revolution is underway. Images in social media encourage more interaction and are better suited to the fast-paced, noise-filled feeds of today’s customers.

Social teams are creating content like never before for multiple social accounts, several times a day, 365 days a year. And they want to do more: A recent survey of Shoutlet customers found that brands want to focus on using Instagram and Pinterest more strategically in 2013 – more than either Twitter or Facebook. Generating consistently impactful images that connect with people is a challenge. While visual content can be video or graphics, too, a sizeable portion of many brands’ social content calendars are photos.

How can you take a great picture that will enrich the experience your fans and followers have with you? Two successful Instagram photographers shared with us their tips for capturing compelling photos for your brand accounts.

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[VIDEO] Facebook’s Becca Foy Shares an Insider Look at Mobile Strategies, Facebook ads and More
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“The biggest question Facebook gets is how to measure success on Facebook. It’s one of our toughest questions because there is no one answer.”

That’s Becca Foy speaking, Facebook’s marketing solutions account executive. Foy spoke at Shoutlet’s New York Social Media Summit earlier this year, providing a transparent look into how brands are using Facebook now and what the future holds for the social network. Check out the interview below to hear more from Foy on:

  • How Facebook advertising is evolving – “From an advertising perspective, we’ve changed drastically over the last couple of years.”
  • Two key Facebook products she recommends every brand uses: Custom Audiences and Offers
  • What 2013 will bring to social marketing  – “The biggest thing that will change everything is how people think about customers in the mobile space.”

(more…) →