Today Altimeter released a new report that will undoubtedly be a valuable tool for companies managing enterprise social media programs. “A Strategy for Managing Social Media Proliferation” includes an assessment of social media management systems based on the input of experts, vendors, and social media professionals at brands and agencies. Shoutlet is delighted to be one of the platforms in the report.
Altimeter Group, known for having its thumb on the pulse of the social media space, also outlines the challenges that prompt practitioners to adopt SMMS tools. The review of social media management systems is broken into five “case uses” that Altimeter recommends SMMS buyers use to classify their needs and evaluate vendors. The vendors analyzed are rated in each of these five uses and for their capability of serving small to large corporations. Shoutlet is among those platforms that rank high for large corporations and is rated “Above Average” or “Strong” in all areas (Intense Customer Response, Social Broadcasting, Platform Campaign Marketing, Distributed Brand Presence, and Tailored Service & Support). See page 14 of the report.
While most of these categories are important for teams, which ones are critical depends on their needs, size, and priorities. Altimeter writes that “there is no one perfect SMMS vendor,” and it’s true – every program is different. Finding an SMMS that provides the right features for a company’s unique social media program is key. Also important is ensuring that software is comprehensive enough to provide an effective centralized social media management tool across your social program. A robust software platform will fulfill the role you’ve enlisted it to – as a true management tool across social networks and social accounts. (Companies are managing an average of 178 social media accounts, often across many countries and brands.) Adopting platforms with a rich feature set also makes sure they remain useful as your social media program grows.
Download this report, or view below.
Still unsure if an SMMS is right for you? Read about the challenges social media management systems alleviate in this Shoutlet guide.