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Shoutlet and Lithium Announce Strategic Partnership that Strengthens Link Between Owned and Earned Media for Customers

By , May 3, 2012

Today we’re excited to join Lithium Technologies in announcing our new partnership, which will give mutual customers a powerful integrated solution that maximizes their social efforts.

Lithium is a leader in branded community technology that powers some of the most engaging owned media spaces. Integrating its platform with Shoutlet creates a powerful link between the conversations and content on those platforms and the owned social media outposts managed by Shoutlet.

For Shoutlet, adding this integration furthers our mission to provide customers with an all-in-one solution for their social marketing. It will drive additional quality traffic for brands and help them showcase the high level of activity by advocates and deeply engaged users on Lithium-based branded communities.

Rob Tarkoff, Lithium President and CEO, commented: “The increased competition for audiences’ attention is becoming a top concern for marketers. The integration Lithium now has with Shoutlet will help brands conquer this challenge on multiple levels.”

We invite you to learn more about Shoutlet and Lithium at the Lithium User Conference this week. Follow the hashtag #LiNC for all the latest updates.