We’re happy to announce the launch of Shoutlet 6.0, which includes a variety of new features that put more of the solutions important to social programs into the hands of social media pros in one fully integrated social relationship platform.
By adding in these new features – Social Ads, Social Listening, Social Contests, and Social Analytics – Shoutlet becomes an even more valuable DIY social platform for leading brands and agencies. Integrated into the already comprehensive features of Shoutlet, each new piece of functionality gives customers everything they need in one robust platform for better social campaign execution and understanding of how consumers are using social to support brands.
Here’s what’s new in Shoutlet 6.0:
Social media ads have become a vital part of a balanced social program, especially on Facebook. And it only continues to grow: Social ad spending is slated to jump from this year’s $4.6 billion to $9.2 billion in 2016, according to BIA/Kelsey. Brands are complementing their organic reach by running Promoted Posts, and Shoutlet Social Ads make that process as streamlined as possible by adding promotion within the initial publishing workflow. All Shoutlet customers can create, publish, and promote Facebook Page posts from one dashboard and track their impact.
For customers managing complex Facebook ad programs, we’re also announcing a partnership with social ads leader Kenshoo Social. This integration allows marketers to see how their paid social media efforts are assisting conversions with weighted attributions across a variety of sources, including organic traffic, social traffic, search engine advertising, and more. Read more on this partnership.
Companies are currently focusing on creating engaging content, offering helpful social customer service, and using social media to inform and perfect every aspect of the organization. By hearing what people are saying about brands, products, and competitors, Shoutlet customers will be able to see and take action on the conversations happening around social networks and blogs within their social relationship platform. Learn more about Social Listening.
Brands that use Shoutlet have taken full advantage of the unlimited text, photo, video, and sweepstakes promotions and custom design features. With 6.0, new features of Social Contests make it a best-in-class solution for running contests across hundreds of social accounts and any site across the web. Enhanced, intuitive contest entry and voting management, Twitter hashtag contests, and Facebook Connect options for entry and voting anywhere contests are accessible are just a few of the updates to Social Contests.
Shoutlet 6.0 has also made it easier for more customers to know how their social media efforts are contributing to sales, lead generation, and conversion overall. We’ve added link tagging integrations to more web analytics platforms, making it possible to track the influence of social media content sent through Shoutlet within the dashboards of IBM Digital Analytics, Webtrends, Omniture, and Google Analytics – plus the capability to support any other web tracking system a brand uses.
Learn more about all the features of Shoutlet by browsing our new website. Tell us your thoughts in the comments – we’d love to hear what you think of the latest updates.