In the last 30 seconds, ecommerce retailers have generated $1.2 million in online sales. Those are impressive numbers, for sure. But today’s digital consumer is getting savvier by the minute, and retailers are trying new things to grab their attention through social and digital media.
Since Oreo’s much-imitated Super Bowl tweet, real-time marketing around big events has had an uneven showing. Some brands have nailed it; some have not. So it should come as little surprise that marketers are finding the global buzz and interest in the World Cup too much to resist.
When someone asks you to prove something, you have to know what it is you’re looking to confirm. Sounds easy, right? But when it comes to social media measurement, this can get complicated – fast.
Yesterday Twitter announced the impending rollout of the new Mute Button, which lets you silence people’s Twitter activity in your feed without the potential repercussions of unfollowing someone. For brands, the mute button adds a new layer to the ongoing battle to be heard among the noise.
We’ve seen brands dive into Throwback Thursday and into the meme universe. But another one of the most pronounced trends is that of the selfie. Selfies are a bonafide cultural phenomenon, and brands are getting in on the action.