It happens like clockwork every year. When the last Thanksgiving dishes are cleared away, shoppers arm themselves with their credit cards and shopping lists. They’re ready for Black Friday and Cyber Monday deals.
Just the word meeting can cause many to shudder, especially busy social media and community managers who are already pressed for time. Sometimes meetings can get a little out of control, as this Dilbert cartoon suggests.
It’s that time of year: The season where vats of candy, costume parties, and an obsession over anything with “pumpkin spice” are just part of the fun. They are also part of consumer spending.
Once the Halloween costumes are packed and the parties wind down, the countdown to the holiday season begins. For retailers, it’s a countdown to the moment they flip the switch on their holiday campaigns.
As social marketers we’ve been focused on drumming up engagement, building relationships, and creating experiences in social campaigns that boost awareness and reinforce loyalty – important work that’s come a long way since social emerged. Many brands have been able to show exceptional results from their engagement programs – either quantitatively or qualitatively – but many others are struggling with proving social’s contribution.