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Author Archives: Kara Martens

11 of the Biggest Social Media Management System Myths Explained [New eBook]
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Few industries shift as rapidly as social media. For social media teams, just keeping up with the changes on the major social networks while staying on top of daily community management, content planning, and other tasks is a monumental task.

So when the day arrives when your team begins the search for a new social media software tool, there isn’t much time to thoroughly investigate your options. Time-pressed social pros must wade through an ocean of information, which is littered with myths and misconceptions.

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Pics that Pop: Pro Tips to Improve Your Visual Content
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The visual content revolution is underway. Images in social media encourage more interaction and are better suited to the fast-paced, noise-filled feeds of today’s customers.

Social teams are creating content like never before for multiple social accounts, several times a day, 365 days a year. And they want to do more: A recent survey of Shoutlet customers found that brands want to focus on using Instagram and Pinterest more strategically in 2013 – more than either Twitter or Facebook. Generating consistently impactful images that connect with people is a challenge. While visual content can be video or graphics, too, a sizeable portion of many brands’ social content calendars are photos.

How can you take a great picture that will enrich the experience your fans and followers have with you? Two successful Instagram photographers shared with us their tips for capturing compelling photos for your brand accounts.

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Shoutlet Adds LinkedIn Management to Social Marketing Platform
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LinkedIn is the largest global professional network, with over 200 million members. Now companies that use Shoutlet can better connect with this user base through LinkedIn Company Page management.

In a new integration with LinkedIn, Shoutlet now offers users the ability to post Company Page Updates, monitor the social interactions on Company Updates, and track their impact.

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Why the CMO-CIO Alliance Is the New Normal [New Paper]
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The amount of data collected each day is startling. The amount of business data collected doubles every 1.2 years, with 2.5 exabytes being created each day.

Now, imagine you were tasked with collecting, organizing, and analyzing just a part of this data to use to improve your customer communication and personalize their experiences. That is the goal that lies in front of CMOs and CIOs today – to harness this data to become data-driven marketers and leaders. Crucial to meeting this goal is technology, and this is the trigger that has brought together the CMO and CIO.

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Social is Just the Ticket for Travel Brands: 5 Examples
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Anyone who has anticipated hopping on a flight for vacation or been filled with excitement as they arrived at their destination understands that travel is all about the experience. Companies are using social media to create experiences and personal relationships with customers. This makes it a perfect match for companies in the hospitality and travel industries.

How are hospitality and travel brands using social media to connect with guests? Here are 5 ways how Shoutlet customers are connecting with travelers:

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