Fans of HBO’s show Game of Thrones are still reeling
(a.k.a. ruined for life) from the season’s shocking Red Wedding episode. But, even those who don’t watch the show likely took note of the Internet’s vocal, collective *gasp* over the bloody affair.
In fact, data shows it was HBO’s most social episode ever. Social analytics firm Mashwork charted more than 700,000 online mentions of the episode across Twitter, Facebook, blogs, and other sites. To put that in Game of Thrones terms, that’s a heck of a lot of ravens.
With Sunday’s finale wrapping up the season, there are plenty of takeaways for brands from the show’s social success. Let’s look at a few of the brilliant ways the show’s creators stoked the fire by cultivating and curating fan content. (more…)