Category Archives: Content Marketing


7 Brands that Cooked Up Creative Marketing This Thanksgiving

These days, there’s a rising demand for creativity in social marketing – especially around the holidays or big mainstream events like the Super Bowl. Fair or not, customers now seem to expect brands to entertain them in order to keep their follow. Luckily, with increasing budgets for content marketing and the constant introduction of new social channels, brands are finding ways to deliver.

We scoured the Interwebs and pulled together examples from seven brands that raised the creativity bar this Turkey Day.


The Art of Influence & 3 More Word-of-Mouth Strategies from #wommasummit

Many different tactics can be described as word-of-mouth marketing. So, it’s no surprise that this week’s WOMMA Summit provided insights on everything from social strategy to content creation to influencer marketing.

Rising to the top were a few key strategies for creating compelling marketing that people want to talk about, and keep talking about, long after the campaign has finished.


Jay Baer: Create Marketing So Good, People Would Pay For It

“Marketing has never been more difficult.”

With this sentence, Jay Baer hits the nail on the head. With decreasing attention spans, and rising competition in the social space, today’s marketer has a tough task.

“Look, I’m an old dude,” said Jay, speaking on our recent Big Ideas for 2014 webinar. “I remember when we only had three TV networks, we only had one local newspaper or a couple of media stations. Today there is enormous competition for attention … on top of this is a colossal shift in how consumers make purchasing decisions because of how media habits have changed and due to the rise of technology like mobile.”



Bees, Bears & Jim Beam: An Interview with Jason Miller, Beam Global’s Social Content Manager

What do bears, bees and honey-flavored whiskey have in common? They’re all part of an innovative social campaign created by Jim Beam (featuring Seinfeld attorney Jackie Chiles, no less).

At our recent Shoutlet Social Summit, we sat down with Jason Miller, Social Content Manager for Beam Global, to talk about the brand’s “Sue the Bears” campaign (1:04), how image and video are changing social (2:45), and his predictions for 2014 (00:20).

Four Realities about Generation Z (And Four Ways Brands Can Adapt)

Marketing to Digital Natives

This is the second post in our recap of the Shoutlet-SocialChorus webinar on marketing to digital natives. Watch the webinar on-demand, or see the first post in the series for more insights. 

With many marketers focusing on how to reach millennials, sometimes Generation Z gets left out of the picture. But, this up-and-coming group can’t be ignored.

Born from the mid-90s to 2010, they pack serious purchasing power through gift cards and parental persuasion. More so, they have the ability to impact brands via social like no generation before.

And, brands beware: Zs have big expectations. Those who understand four realities about this unique generation will be poised to meet their needs and succeed in the years ahead. (more…)