Category Archives: Events

Guess Watches Realizes the Best Storytellers Are Its Fans
Posted on by

Ever thought watches were a dry subject? Then you haven’t met Guess Watches’ social media director Tarra Del Chiaro. She and her team are making age-old timepieces sizzle with an engaging Facebook presence and active community of 2.7 million fans.

We were thrilled to host Tarra on a panel at the Shoutlet Social Media Summit. And, after, we caught up with her for a quick conversation about Guess’s blogger ambassador program, Pinterest promotions and trends in social media.

Watch our conversation with Tarra or, if you’re the literary type, read the transcript below. (more…) →

The New Facebook Post Lifecycle [Webinar]
Posted on by

Two paths have converged.

One is the path of the social media and community manager, where engagement and interaction rule.

The other is path of the media buyer, crunching numbers and allocating dollars to reach prospective customers online.

Now, these two paths have crossed. Paid, earned, and owned social media has brought new (dare we say, exciting?) opportunities to connecting with customers, especially on Facebook.

(more…) →

SXSW Takeaway Round-Up Part 2: The Future is Personalized
Posted on by

In our second round of SXSW Interactive recaps a theme emerges. How can brands personalize their customer experience, get better results, and connect with people in a more relevant way?

Can Ad Agencies and Brands Humanize Technology?

With new platforms emerging and maturing all the time, how can brands create authentic experiences using these new tools? BBDO CMO Simon Acton-Bond, Mars Chocolate President Debra Sandler, AT&T VP of Brand Identity & Design Gregg Heard, and Twitter’s President of Global Revenue Adam Bain discussed how brands and platforms can both contribute to humanize the customer experience.

Can Ad Agencies and Brands Humanize Technology? panel

 

 

 

 

 

 

 

 

(more…) →