The latest Shoutlet Social Marketing Summit swept into the Windy City last week, bringing with it a lineup of savvy social pros. Woven throughout the day were stories – stories that imparted great advice, thought-provoking predictions, and first-hand accounts sprinkled with tips. Here are a few of the stories spun on October 3 that marketers took home – along with the lessons they tell.
For attendees of the Shoutlet Social Marketing Summit in Atlanta June 20, those good things included great insight from social leaders around the Atlanta area and discussions about some of the hot topics in the space.
What were some of the themes of the day? Among the top takeaways from the day’s sessions:
Ever thought watches were a dry subject? Then you haven’t met Guess Watches’ social media director Tarra Del Chiaro. She and her team are making age-old timepieces sizzle with an engaging Facebook presence and active community of 2.7 million fans.
We were thrilled to host Tarra on a panel at the Shoutlet Social Media Summit. And, after, we caught up with her for a quick conversation about Guess’s blogger ambassador program, Pinterest promotions and trends in social media.
Watch our conversation with Tarra or, if you’re the literary type, read the transcript below. (more…)
Two paths have converged.
One is the path of the social media and community manager, where engagement and interaction rule.
The other is path of the media buyer, crunching numbers and allocating dollars to reach prospective customers online.
Now, these two paths have crossed. Paid, earned, and owned social media has brought new (dare we say, exciting?) opportunities to connecting with customers, especially on Facebook.
Stories have captivated people for millennia. But through the years the medium has changed, from around-the-fire storytelling to print to TV and now, social media. How do you captivate with storytelling in social? And how do brands do this on a large scale with their customers?