A lot of brands do it. Whether it’s access to an app, contest, or a special offer, brands use Like-gates to incentivize Likes and ultimately grow their fan base. In a recent announcement, Facebook released a slew of updates, including the elimination of this popular feature. Starting November 5th, brands can no longer require a user to Like a page to access an app, contest, or special content. While this might throw a wrench in some brands’ app strategies, it’s no need to panic. (more…)
It seems like just yesterday I was called “old” and “uncool” by my teenage sister for “still using Facebook.” I began questioning my social media usage, seeking out “younger” sites, and readjusting my online habits to keep up with the standards of my adolescent sibling and her generation.
Facebook made another design change. This is the point when the general public will usually rally together, with threats of boycotts and petitions to revert to the old and familiar. But not us marketers. This is what makes the world of social media so exciting. New technology, new layouts, new ways to reach our customers. We see the change as an opportunity.
Yes, you read that right. Amidst the almost daily news of algorithm changes and diminished reach, brands have a shining beacon of hope. Brand Pages can currently tag other Pages within posts. Now, with a change to Facebook’s News Feed algorithm, fans of a Page will also see content from brands tagged by the original Page. This feature will allow the post to enter more news feeds and get in front of more users.