Facebook announced yesterday the introduction of their new feature Save, a basic Pocket competitor that allows users to store links from News Feed and Facebook Pages in a list they can access at a later time. (more…)
It seems like just yesterday I was called “old” and “uncool” by my teenage sister for “still using Facebook.” I began questioning my social media usage, seeking out “younger” sites, and readjusting my online habits to keep up with the standards of my adolescent sibling and her generation.
Facebook made another design change. This is the point when the general public will usually rally together, with threats of boycotts and petitions to revert to the old and familiar. But not us marketers. This is what makes the world of social media so exciting. New technology, new layouts, new ways to reach our customers. We see the change as an opportunity.
Yes, you read that right. Amidst the almost daily news of algorithm changes and diminished reach, brands have a shining beacon of hope. Brand Pages can currently tag other Pages within posts. Now, with a change to Facebook’s News Feed algorithm, fans of a Page will also see content from brands tagged by the original Page. This feature will allow the post to enter more news feeds and get in front of more users.
With Facebook’s 10th birthday around the corner, what better way to celebrate than with the release of a new app?
On February 3, 2014, the eve of its 10th birthday, Facebook will release Paper, a Flipboard-esque news app with a distraction-free layout. When the app is opened, users will see an immersive, reengineered News Feed that shows a combination of photos and videos, as well as status updates and link stories.