Category Archives: Facebook

blog_nonsocialnews

Breaking Down Facebook’s Page Redesign

Facebook made another design change. This is the point when the general public will usually rally together, with threats of boycotts and petitions to revert to the old and familiar. But not us marketers. This is what makes the world of social media so exciting. New technology, new layouts, new ways to reach our customers. We see the change as an opportunity.

(more…)

blog_nonsocialnews

Facebook Gives Brands More Reach Via Page Tagging

Yes, you read that right. Amidst the almost daily news of algorithm changes and diminished reach, brands have a shining beacon of hope. Brand Pages can currently tag other Pages within posts. Now, with a change to Facebook’s News Feed algorithm, fans of a Page will also see content from brands tagged by the original Page. This feature will allow the post to enter more news feeds and get in front of more users.

(more…)

blog_breakingnews

Visual Content Is King in Facebook’s New Paper App

With Facebook’s 10th birthday around the corner, what better way to celebrate than with the release of a new app?

On February 3, 2014, the eve of its 10th birthday, Facebook will release Paper, a Flipboard-esque news app with a distraction-free layout. When the app is opened, users will see an immersive, reengineered News Feed that shows a combination of photos and videos, as well as status updates and link stories.

(more…)

blog_breakingnews

Facebook Gets Trendy

Earlier today, Facebook announced via their Newsroom a new product that would surface relevant conversations to help users discover the best content from across Facebook. “Trending” will appear to the right of the Newsfeed and give a personalized view of popular topics trending across Facebook. Rolling out on desktop in the U.S., U.K., Canada, India, and Australia, these popular topics are identified by an algorithm that highlights topics that have had a sharp increase in popularity (AllFacebook). (more…)

Big Facebook Fan Milestones: Your Chance to Get Creative

thumbsFacebook fan count isn’t quite the golden metric it used to be. Before brands got savvy about tracking social media ROI, fan count goals were achieved and we called it a day. Years later, we’ve learned that having more concrete goals based on tangible business impact is what really counts.

Even so, when your Facebook community hits a landmark fan count – it’s still cause to celebrate! It means more people are connected to your brand on Facebook, which means more chances to reach people on the place at least one in every three Americans is spending time every single day.

(more…)