Category Archives: Facebook

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Breaking Down Facebook’s Page Redesign

Facebook made another design change. This is the point when the general public will usually rally together, with threats of boycotts and petitions to revert to the old and familiar. But not us marketers. This is what makes the world of social media so exciting. New technology, new layouts, new ways to reach our customers. We see the change as an opportunity.

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Facebook Gives Brands More Reach Via Page Tagging

Yes, you read that right. Amidst the almost daily news of algorithm changes and diminished reach, brands have a shining beacon of hope. Brand Pages can currently tag other Pages within posts. Now, with a change to Facebook’s News Feed algorithm, fans of a Page will also see content from brands tagged by the original Page. This feature will allow the post to enter more news feeds and get in front of more users.

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Visual Content Is King in Facebook’s New Paper App

With Facebook’s 10th birthday around the corner, what better way to celebrate than with the release of a new app?

On February 3, 2014, the eve of its 10th birthday, Facebook will release Paper, a Flipboard-esque news app with a distraction-free layout. When the app is opened, users will see an immersive, reengineered News Feed that shows a combination of photos and videos, as well as status updates and link stories.

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