Category Archives: Facebook

[VIDEO] Facebook’s Becca Foy Shares an Insider Look at Mobile Strategies, Facebook ads and More
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“The biggest question Facebook gets is how to measure success on Facebook. It’s one of our toughest questions because there is no one answer.”

That’s Becca Foy speaking, Facebook’s marketing solutions account executive. Foy spoke at Shoutlet’s New York Social Media Summit earlier this year, providing a transparent look into how brands are using Facebook now and what the future holds for the social network. Check out the interview below to hear more from Foy on:

  • How Facebook advertising is evolving – “From an advertising perspective, we’ve changed drastically over the last couple of years.”
  • Two key Facebook products she recommends every brand uses: Custom Audiences and Offers
  • What 2013 will bring to social marketing  – “The biggest thing that will change everything is how people think about customers in the mobile space.”

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Facebook Replies: A Powerful New Tool for Brands
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Community managers asked, and Facebook granted: Replies are here! As of March, brand pages and public figure profiles can now respond to specific comments on a Facebook thread – a dream feature for stimulating conversation and handling customer questions or concerns.

Today, Shoutlet is excited to announce its own integration of Facebook Replies as part of its Social CRM, providing customers the ability to view replies and respond to fans through the Shoutlet platform. Shoutlet customer Finish Line is already anticipating major boosts to their social efforts through the new feature. (more…) →

Social is Just the Ticket for Travel Brands: 5 Examples
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Anyone who has anticipated hopping on a flight for vacation or been filled with excitement as they arrived at their destination understands that travel is all about the experience. Companies are using social media to create experiences and personal relationships with customers. This makes it a perfect match for companies in the hospitality and travel industries.

How are hospitality and travel brands using social media to connect with guests? Here are 5 ways how Shoutlet customers are connecting with travelers:

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5 Things to Consider about Facebook Home
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Today is download day for Facebook Home, when Android users with an HTC One X, HTC One X+, Samsung Galaxy S III or Samsung Galaxy Note II can download it from Google Play (or buy the new HTC First™).

As people start playing with the not-an-operating system, people-first platform today, the true impact of Facebook’s announcement last week is still in play. Here are a few things to consider about Home, what it means and why we shouldn’t glaze over this particular Facebook announcement:

It could be all about Messaging.

Yes, Home is pretty, slick and Facebook-centric. But the real player in this scenario could be messaging, writes PandoDaily’s Hamish McKenzie. Home’s Chat Heads, which bring Facebook and text messaging to the forefront of the mobile experience by popping up within apps anywhere on your phone, could be Facebook’s strategy to weed out the smaller chat players like WhatsApp, Snapchat, Kik, MessageMe and Viber, which are serving as “de facto social networks” that are eating into Facebook’s potential usage.

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More People Have Claimed a Facebook Offer Than Live In Canada
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Let’s face it. We all love a deal. Knowing this about us, Facebook decided to build deal sharing right into their platform with Facebook Offers.

Since its inception last year, forty-two million unique users have claimed a coupon or discount through Facebook Offers. (As noted, that’s more claims than our neighbors to the north.)

Has your brand considered running an offer? It can be an effective way to get people into your store, build brand awareness and supplement discounts you’re already offering via Facebook apps. Here are a few ideas to get you started. (more…) →