Shoutlet Offers Feature Updates that Improve Efficiency, Actionable Listening, and Enhanced Network Capabilities
This year at Shoutlet, we’ve been hard at work delivering on our promise to help brands build relationships that build business. Over the last couple of months, we’ve rolled out three features to improve efficiency, actionable listening, and enhanced network capabilities. (more…)
Ah, Google+. Some love it, some hate it, and some don’t understand it. No matter which of these categories you fall into, Google+ just gave marketers a few reasons to love it a little bit more. (more…)
Get a group of social media pros together and it’s likely that if the subject of Google+ comes up, there will be a debate.
Some think Google+ is failed experiment. Others think it’s the best place to reach their customers compared to other social networks. Countless others in social media are just not sure how to proceed and have put off defining their Google+ strategy. And there’s just as much variety in what brands are doing on the platform as what they think about Google+.
This post originally appeared on Forbes.com on January 6, 2012.
Google+ doesn’t want to become Facebook.
Instead, Google is betting it can become the platform that powers the entire web itself.
The future Internet will not just be driven by social; all things “social” will be what users experience as the web. The release of Google+ is a tactical move in a larger war for this future web – one that Facebook is arguably currently winning. Google, however, is readying its battalions.
Google’s behemoth of a footprint includes the world’s most widely used search engine, a ubiquitous paid search and display platform, the largest video-sharing site in the U.S. and a store of robust, free tools that millions access daily. Google+ is the social glue that will pull the Google forces together to race to become the next Internet – one with social permeating from every action taken by users online. Those forces individually are impressive, but when fully integrated, give Google visibility, integration, and convenience that will be unrivaled. The potential integration of Google+ into Gmail, Google Docs, YouTube, Google Reader, and other user tools is ridiculously impressive. It’s a gathering storm that could take control of the future web.
Read the article in full at Forbes.com
The slick new YouTube redesign rolled out to all users Thursday is a dramatic change for video viewers. For companies active in the social media space, it could mean big things for them, too.
What do the updates mean for companies using YouTube? Here are 6 possible ways how:
1. Brands will need to think more strategically about their channel’s activity.
Channels just got more important, dominating the left-hand sidebar of the new Homepage feed. YouTube has shifted more more focus to this area. “The future of the YouTube experience has channels at the center of it,” Margaret Stewart, director of User Experience at YouTube’s headquarters in San Bruno, Calif. told Mashable. “It’s a container for all the world’s video, and it needs to be the best home for that.”
Users can watch any video and subscribe to the channel from that video instantly. Once subscribed, users see the latest activity from their channel subscriptions in a stream view, and new subscribers are also asked if they’d like to receive new video uploads via email. There are reverse-chronological updates of each subscribed channel view (an algorithmic feed for the default subscription view, according to TechCrunch), and users can now “pin” 10 channels to their YouTube home page. Check out the video below to see the tour.
Brands that want to have a greater impact on YouTube will need to publish regularly to stay top of mind. There will be a greater need to think strategically about how all their activity relates to the channel itself, versus thinking about videos individually. With this week’s announcement that YouTube Insights was replaced with the new YouTube Analytics, data about which videos drive subscriptions and audience retention can help shape that strategy on an ongoing basis.
New channel templates are available, and as Mashable reported, “Executives and designers at the company emphasize that this just the beginning of the redesign; more channel-focused changes and channel templates are coming soon.”