Cyber Monday 2012 was the largest online shopping day in history. This year it’s poised to be even bigger with estimates of over $2 billion in sales.
Last year, the world of bloggers was particularly interested in social media’s role in #CyberMonday. Did it live up to the many wild predictions of its huge impact on retail? How much traffic did social sites deliver? Did it successfully drive conversions?
While there’s no definitive answer (and you may get different ones depending on where you look), a few key stats do provide a glimpse at social’s role in the holiday madness. (more…)