Category Archives: Mobile

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5 Stats to Get Social Media Managers Ready for #CyberMonday

While Black Friday is known for crazy lines, packed parking lots and fistfights in the aisles, Cyber Monday is generally a calmer affair. But last year, it grabbed plenty of headlines.

Cyber Monday 2012 was the largest online shopping day in history. This year it’s poised to be even bigger with estimates of over $2 billion in sales.

Last year, the world of bloggers was particularly interested in social media’s role in #CyberMonday. Did it live up to the many wild predictions of its huge impact on retail? How much traffic did social sites deliver? Did it successfully drive conversions?

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Building a Mobile Strategy: Optimize, Go Local, and Work Together

More than 300 people joined us for Shoutlet’s first-ever Afternoon Snack – a Google Hangout covering three must-watch social trends. This quarter’s installment featured Aaron Everson, COO & President of Shoutlet, and Sandy Carter, published author and IBM’s General Manager and Social Business Evangelist. Watch the full Hangout here, or read our series of posts covering each trend. Today’s post features mobile.

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Digital Natives: Six Ways Marketers can Engage Millennials

This is the first post in our recap of the Shoutlet-SocialChorus webinar on marketing to digital natives. Watch the webinar on-demand for more insights.

Beanie babies. Slap bracelets. Tamagotchis. Pogs. Children of the 90s know them well.

But, in addition to living through these pop culture phenomena, the millennial generation (born in the 1980s to 2000) holds a special role as witness to the rise of the Internet.

In many ways, this makes them different than any generation that came before. Millennials have always had an ever-present source of information. The web created a space where they could find and share opinions freely, and be in constant communication with friends (at least, until their parents kicked them off AIM to use the dial-up).

This generation is unique, and marketers require a unique approach to reach them. As millennials yield huge purchasing power – they’re expected to spend $10 trillion in their lifetimes – finding this approach is the golden ticket. (more…)