In the world of social, no tweet goes unnoticed. One wrong move, and a brand can find themselves in the spotlight for all the wrong reasons.
Facebook is becoming a video ad maven to be reckoned with, adding advertising technology company LiveRail to its acquisition collection yesterday. LiveRail is a complete advertising solution that allows for the optimization of video ad delivery to mobile and web by automatically pairing targeted video ads with available ad inventory on websites and in apps. (more…)
Chances are you’ve already heard that Twitter now supports animated GIFs on Twitter.com, Twitter for iOS, and Twitter for Android. Marketers everywhere have since rejoiced, as visuals are an indisputably important component of marketing strategies. Here at Shoutlet, we’re proud to support this new feature, and enable our customers to share GIFS to Twitter as easily as they can share a picture. (more…)