This is the final installation of a three-part series on how to build a successful brand advocacy program. The series covered the importance of brand advocacy, how to find your advocates, and examples of implementing a brand advocacy program.
Throughout this series we learned why brand advocacy is crucial for your business and three steps to implementing a successful program. Brand advocates are 83% more likely to share information than the average Internet user (Source: Bzz Agent Field Guide to Brand Advocates). And each time an advocate posts content on a social network, it reaches 150 people (Source: Zuberance via Forrester Peer Influence Analysis). So once you have your strategy in place, how do you mobilize your brand advocates to be the marketing force you want them to be? Here are three creative brand advocate campaign examples from Shoutlet customers. (more…)