Facebook’s revamped Atlas is being called the “holy grail,” the “Rosetta Stone,” even “marketing nirvana.” And we absolutely agree that social data – the engine behind Atlas – deserves this kind of praise.
As so vehemently stated by one unhappy restaurant goer in the famous Monty Python sketch “Spam,” “I DON’T LIKE SPAM!” We feel you, unhappy Monty Python restaurant goer, not many people do. Though this character was referring to the unpopular “spiced ham,” this skit was how the unsolicited, unwanted electronic message form of “spam” caught on.
It’s crunch time. That time of year, kicked off by Back-to-School, where retailers make the majority of their revenue. Mess this time up and it will be a long Winter. The National Retail Federation forecasts the season will drive an estimated $26.5 billion. As always, competition is fierce and this year will be compounded by what experts predict will be a dip this year compared to last. More retailers are trying to get a bigger piece of a shrinking pie. (more…)
A lot of brands do it. Whether it’s access to an app, contest, or a special offer, brands use Like-gates to incentivize Likes and ultimately grow their fan base. In a recent announcement, Facebook released a slew of updates, including the elimination of this popular feature. Starting November 5th, brands can no longer require a user to Like a page to access an app, contest, or special content. While this might throw a wrench in some brands’ app strategies, it’s no need to panic. (more…)
In the world of social, no tweet goes unnoticed. One wrong move, and a brand can find themselves in the spotlight for all the wrong reasons.