“We want people to Pin authentically.”
That’s the entire “short-version” of the section in Pinterest’s revamped Acceptable Use Policy that pertains to pinner compensation. It’s a perfect example of Pinterest’s ongoing mission to keep the site customer-centric and keep the pinning experience enjoyable.
This week Pinterest tweaked the rules for how pinners can be compensated on the network. It’s cracked down on paying people for individual actions on Pinterest – following, unfollowing, and pinning.