Category Archives: Pinterest

Guess Watches Realizes the Best Storytellers Are Its Fans
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Ever thought watches were a dry subject? Then you haven’t met Guess Watches’ social media director Tarra Del Chiaro. She and her team are making age-old timepieces sizzle with an engaging Facebook presence and active community of 2.7 million fans.

We were thrilled to host Tarra on a panel at the Shoutlet Social Media Summit. And, after, we caught up with her for a quick conversation about Guess’s blogger ambassador program, Pinterest promotions and trends in social media.

Watch our conversation with Tarra or, if you’re the literary type, read the transcript below. (more…) →

Four Gifts from Pinterest to Social Marketers
(and four changes we’ll just have to live with)
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When a social network becomes popular, it’s only a matter of time before the voices of social marketers unite in a common cry: We need metrics!

This month, Pinterest gave marketers what they wanted: a brand-new analytics dashboard that provides insight into a brand’s most pin-worthy content. And, it’s a treat to look at – displaying data in the pinboard style that the site pioneered.

Analytics is a smart move for Pinterest – especially since only 17 percent of marketers are currently using or planning to use the social network. For the other 17 percent who said they were aware of Pinterest but not sure how it could add to their business, the addition of analytics may open a few eyes to new possibilities for understanding website traffic and reach. (more…) →

Norwegian Offers Pinners a Chance to Win a Dream Cruise
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Norwegian created a Facebook app for the contest using Shoutlet’s Social Canvas.

Chances are you’ve been hearing a lot about social contests lately. In 2012, many brands devoted time and resources to this space, with no signs of slowing down this year.

Our latest webinar dove into this topic by profiling Norwegian Cruise Line, a brand that recently asked users to pin their dream vacation for a chance to win one. Marisa Scime, the brand’s director of social media communications and strategy, shared some insights with us on how it worked and why they chose Pinterest.

(more…) →