In a new integration with LinkedIn, Shoutlet now offers users the ability to post Company Page Updates, monitor the social interactions on Company Updates, and track their impact.
It’s that time of year, when most resolve to do at least one thing to improve their lives this year. If you Google “Top 10 New Year’s Resolutions,” you’ll get lists that usually include: lose weight, save money, enjoy life, get more organized, help others and learn something new. The same can be applied to social marketing. We’ve developed a short list of common resolutions that will make for a healthier and happier 2013 for social marketers.
We’re happy to announce the launch of Shoutlet 6.0, which includes a variety of new features that put more of the tools important to social programs into the hands of social media pros in one fully integrated social media management system.
By adding in these new features – Social Ads, Social Listening, Social Contests, and Social Analytics – Shoutlet becomes an even more valuable DIY social platform for leading brands and agencies. Integrated into the already comprehensive features of Shoutlet, each new piece of functionality gives customers everything they need in one robust platform for better social campaign execution and understanding of how consumers are using social to support brands.
One of the top questions asked of community managers continues to be, “What’s the ROI of social media?”
There’s no easy answer, which explains why more than half of social media marketers don’t measure their efforts. Some bloggers say we shouldn’t even try. (“What’s the ROI of your mother?” is a common retort.) This has been a common area of frustration, and marketers are keen to find a suitable solution. With the right tools, there are ways to tie social efforts to downstream goals. (more…)
The imperative for brands to scale their social media outreach across local locations, franchises – even in some cases, to thousands of individual employees – is growing. Companies are making their way toward becoming truly social businesses.
It’s an ambitious task, and the payoff can be huge. In addition to having thorough training and educational programs in place when embarking on an effort to scale social, social media management tools are a key part of successful scaling efforts globally. Every company is different, and each requires a unique set of processes and requirements that will allow them to scale social media in the most effective way.