Social engagement has always been a goal for social marketers, but with increasing challenges in reach and the combined pressures to deliver relevant content and experiences, it’s not an easy task. In recent years, attention has shifted to how to increase reach and engagement by leveraging data. Big data and social data aren’t new concepts, but understanding how to tackle the breadth of information marketers now have access to is still somewhat of a mystery.
Shoutlet Offers Feature Updates that Improve Efficiency, Actionable Listening, and Enhanced Network Capabilities
This year at Shoutlet, we’ve been hard at work delivering on our promise to help brands build relationships that build business. Over the last couple of months, we’ve rolled out three features to improve efficiency, actionable listening, and enhanced network capabilities. (more…)
Last week, our friends at Wildfire announced a shift in strategy that may cause some of you to reassess your technology solution set and vision for how social fits into your marketing stack.
In a new integration with LinkedIn, Shoutlet now offers users the ability to post Company Page Updates, monitor the social interactions on Company Updates, and track their impact.
It’s that time of year, when most resolve to do at least one thing to improve their lives this year. If you Google “Top 10 New Year’s Resolutions,” you’ll get lists that usually include: lose weight, save money, enjoy life, get more organized, help others and learn something new. The same can be applied to social marketing. We’ve developed a short list of common resolutions that will make for a healthier and happier 2013 for social marketers.