Category Archives: Social Media Marketing


Building Great Blogger Relationships: How Beaches Resorts Connected with Influencers

This is a guest post from Tiffany Mullins, social media manager at Unique Vacations, Ltd., the worldwide representative for Sandals and Beaches Resorts. 

Brands are learning that the best way to connect with their communities isn’t always sharing their own content – it’s offering a mix of their own content, UGC, and content from influencers customers trust.



5 Tips for Building Your Brand with Instagram Marketing

According to a recent Forrester report, Instagram delivers brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.  Not only does Instagram have the potential to garner brands higher engagement, but it offers a unique opportunity to connect with customers. From visual storytelling with user-generated content to creative 15 second videos, Instagram is a hot spot for audience engagement.