Category Archives: Social Media Marketing

Kenshoo Social Ads Study: Three Key Success Factors
and How to Boost Results
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Written for the Shoutlet blog by Josh Dreller, Kenshoo’s Director of Marketing Research

As a Shoutlet partner with an advanced solution for integrated social media marketing, I’m happy to give you all a sneak peek at some recent research Kenshoo Social just released.

Earlier this year, Forrester Consulting surveyed 105 large social advertisers — social media and advertising professionals whose companies spend more than $100,000 per year on social media ads — to uncover how both organic social media marketing and paid social media advertising are working to achieve their business goals.

In this Kenshoo Social commissioned study, The Key To Successful Social Advertising, How To Choose The Right Tactics To Achieve Your Social Advertising Objectives, there were three key findings:

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Pics that Pop: Pro Tips to Improve Your Visual Content
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The visual content revolution is underway. Images in social media encourage more interaction and are better suited to the fast-paced, noise-filled feeds of today’s customers.

Social teams are creating content like never before for multiple social accounts, several times a day, 365 days a year. And they want to do more: A recent survey of Shoutlet customers found that brands want to focus on using Instagram and Pinterest more strategically in 2013 – more than either Twitter or Facebook. Generating consistently impactful images that connect with people is a challenge. While visual content can be video or graphics, too, a sizeable portion of many brands’ social content calendars are photos.

How can you take a great picture that will enrich the experience your fans and followers have with you? Two successful Instagram photographers shared with us their tips for capturing compelling photos for your brand accounts.

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[VIDEO] Facebook’s Becca Foy Shares an Insider Look at Mobile Strategies, Facebook ads and More
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“The biggest question Facebook gets is how to measure success on Facebook. It’s one of our toughest questions because there is no one answer.”

That’s Becca Foy speaking, Facebook’s marketing solutions account executive. Foy spoke at Shoutlet’s New York Social Media Summit earlier this year, providing a transparent look into how brands are using Facebook now and what the future holds for the social network. Check out the interview below to hear more from Foy on:

  • How Facebook advertising is evolving – “From an advertising perspective, we’ve changed drastically over the last couple of years.”
  • Two key Facebook products she recommends every brand uses: Custom Audiences and Offers
  • What 2013 will bring to social marketing  – “The biggest thing that will change everything is how people think about customers in the mobile space.”

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Why the CMO-CIO Alliance Is the New Normal [New Paper]
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The amount of data collected each day is startling. The amount of business data collected doubles every 1.2 years, with 2.5 exabytes being created each day.

Now, imagine you were tasked with collecting, organizing, and analyzing just a part of this data to use to improve your customer communication and personalize their experiences. That is the goal that lies in front of CMOs and CIOs today – to harness this data to become data-driven marketers and leaders. Crucial to meeting this goal is technology, and this is the trigger that has brought together the CMO and CIO.

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Creating Your LinkedIn Company Page: A Marketer’s Checklist
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In the time it takes you to read this sentence, two new users will have joined LinkedIn. In fact, two new users join LinkedIn every second. At 200 million users, the network is growing fast and the opportunities are ripe for marketers to connect with their audience.

Yet, many brands don’t maintain an active presence on LinkedIn like they do on Facebook or Twitter. It might be that they feel the network is just for B2B companies or that they think of it as a recruitment platform only.

Well, times have changed. In the last year, LinkedIn evolved its company offering to provide ways for brands of all types to forge a meaningful (and engaging) connection with their audience. (more…) →