Hiring a new addition to your social team? It’s not easy to find the right person. The importance of a good fit within your team and your company can’t be underestimated. I recently spoke at IRCE in Chicago on what companies should look for in a social strategist. Here’s a look at the five key areas that are critical to a good digital hire. (more…)
Since Oreo’s much-imitated Super Bowl tweet, real-time marketing around big events has had an uneven showing. Some brands have nailed it; some have not. So it should come as little surprise that marketers are finding the global buzz and interest in the World Cup too much to resist.
We’ve seen brands dive into Throwback Thursday and into the meme universe. But another one of the most pronounced trends is that of the selfie. Selfies are a bonafide cultural phenomenon, and brands are getting in on the action.
Chances are most marketers on your team are facing some head-scratching hurdles, whether they’re community managers or the CMO. Changes in marketing have caused different challenges to bubble up to the surface for marketers at nearly every level and in every discipline.