Written for the Shoutlet blog by Josh Dreller, Kenshoo’s Director of Marketing Research
As a Shoutlet partner with an advanced solution for integrated social media marketing, I’m happy to give you all a sneak peek at some recent research Kenshoo Social just released.
Earlier this year, Forrester Consulting surveyed 105 large social advertisers — social media and advertising professionals whose companies spend more than $100,000 per year on social media ads — to uncover how both organic social media marketing and paid social media advertising are working to achieve their business goals.
In this Kenshoo Social commissioned study, The Key To Successful Social Advertising, How To Choose The Right Tactics To Achieve Your Social Advertising Objectives, there were three key findings:



