At any moment, thousands of social media and community managers are working diligently to make sure their company’s social media efforts are valuable for both their brands and their customers. There are usually some golden nuggets of advice that come out of that hands-on experience.
This week I attended the Social Engagement Summit in Atlanta. The InsightPool team assembled a first-class line-up of speakers and attendees. The presentations were inspiring and sparked good conversation among the attendees during the breaks. However, the best part of the event for me was witnessing the conversation shift happening in social right now. (more…)
Hiring a new addition to your social team? It’s not easy to find the right person. The importance of a good fit within your team and your company can’t be underestimated. I recently spoke at IRCE in Chicago on what companies should look for in a social strategist. Here’s a look at the five key areas that are critical to a good digital hire. (more…)
Since Oreo’s much-imitated Super Bowl tweet, real-time marketing around big events has had an uneven showing. Some brands have nailed it; some have not. So it should come as little surprise that marketers are finding the global buzz and interest in the World Cup too much to resist.
We’ve seen brands dive into Throwback Thursday and into the meme universe. But another one of the most pronounced trends is that of the selfie. Selfies are a bonafide cultural phenomenon, and brands are getting in on the action.