Category Archives: Social Media Marketing

Seven Tips to Tumblr Your Way to Success
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With Yahoo’s $1.1 billion acquisition of Tumblr in May, the startup’s future has recently been the source of much speculation.  (Although, Marisa promises “not to screw it up.”)

Yahoo Buys Tumblr: What does the future hold? Despite some user rage over the acquisition (expressed, of course, through gifs), nearly 216 million monthly visitors and five billion monthly page views ensure the site will continue to be a popular hub of bloggers, brands and GIF creators for some time to come.

If your organization has a snappy brand personality, a penchant for dazzling visuals and
a knack for quick-bite blogging, it may be time to consider a presence on the site.
(Though, do consider user demographics, too, before you take the plunge.) (more…) →

From LIKE to LOVE: 3 Awesome Social Brand Advocate Campaigns
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This is the final installation of a three-part series on how to build a successful brand advocacy program. The series covered the importance of brand advocacy, how to find your advocates, and examples of implementing a brand advocacy program. 

Throughout this series we learned why brand advocacy is crucial for your business and three steps to implementing a successful program. Brand advocates are 83% more likely to share information than the average Internet user (Source: Bzz Agent Field Guide to Brand Advocates). And each time an advocate posts content on a social network, it reaches 150 people (Source: Zuberance via Forrester Peer Influence Analysis). So once you have your strategy in place, how do you mobilize your brand advocates to be the marketing force you want them to be? Here are three creative brand advocate campaign examples from Shoutlet customers. (more…) →

New Tech for an Old World: How Game of Thrones Gets Social Right
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Grumpy Cat Approves of the Red Wedding Fans of HBO’s show Game of Thrones are still reeling
(a.k.a. ruined for life) from the season’s shocking Red Wedding episode. But, even those who don’t watch the show likely took note of the Internet’s vocal, collective *gasp* over the bloody affair.

In fact, data shows it was HBO’s most social episode ever. Social analytics firm Mashwork charted more than 700,000 online mentions of the episode across Twitter, Facebook, blogs, and other sites. To put that in Game of Thrones terms, that’s a heck of a lot of ravens.

With Sunday’s finale wrapping up the season, there are plenty of takeaways for brands from the show’s social success. Let’s look at a few of the brilliant ways the show’s creators stoked the fire by cultivating and curating fan content. (more…) →

From LIKE to LOVE: Implement a Brand Advocacy Strategy in 3 Steps
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This is the second installation of a three-part series on how to build a successful brand advocacy program. The series will cover the importance of brand advocacy, how to find your advocates, and examples of implementing a brand advocacy program. 

Last week, we learned the basics of brand advocacy and why it is crucial to your business. More and more consumers are trusting recommendations from friends on social networks, and your brand advocates are twice as likely to share product information on social networks than average web users. Implementing a brand advocacy strategy is a win-win situation.  (more…) →

11 of the Biggest Social Media Management System Myths Explained [New eBook]
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Few industries shift as rapidly as social media. For social media teams, just keeping up with the changes on the major social networks while staying on top of daily community management, content planning, and other tasks is a monumental task.

So when the day arrives when your team begins the search for a new social media software tool, there isn’t much time to thoroughly investigate your options. Time-pressed social pros must wade through an ocean of information, which is littered with myths and misconceptions.

(more…) →