In case you missed it, IBM announced yesterday that its Smarter Marketing Cloud Network has expanded to include 100 best-of-breed marketing solutions to support digital marketing optimization. As an important piece of the network, IBM’s Digital Data Exchange program has unveiled key partner solutions that elevate analytics for more intelligent, data-driven strategy and planning.
- Should we be investing in social media?
- How does it impact our sales cycle?
- Is there a positive ROI on the resources we’re spending?
- How does social conversation help our business?
Thousands of companies have worked through questions like these and decided that social media is an important part of their strategies. Building engagement with a customer base, taking time to develop relationships, and carrying on conversations are important parts of many of those strategies and can bring immeasurable value to brands.
Let’s face it. We all love a deal. Knowing this about us, Facebook decided to build deal sharing right into their platform with Facebook Offers.
Since its inception last year, forty-two million unique users have claimed a coupon or discount through Facebook Offers. (As noted, that’s more claims than our neighbors to the north.)
Has your brand considered running an offer? It can be an effective way to get people into your store, build brand awareness and supplement discounts you’re already offering via Facebook apps. Here are a few ideas to get you started. (more…)
This month, Pinterest gave marketers what they wanted: a brand-new analytics dashboard that provides insight into a brand’s most pin-worthy content. And, it’s a treat to look at – displaying data in the pinboard style that the site pioneered.
Analytics is a smart move for Pinterest – especially since only 17 percent of marketers are currently using or planning to use the social network. For the other 17 percent who said they were aware of Pinterest but not sure how it could add to their business, the addition of analytics may open a few eyes to new possibilities for understanding website traffic and reach. (more…)
If you’ve been frustrated about the ever-decreasing reach of your Facebook posts, it may be time to consider boosting the budget behind your social strategy. Integrating paid media into your owned strategy may be just the kick in the pants your content needs to reach more of your fans, their friends and beyond.