Yesterday Twitter announced the impending rollout of the new Mute Button, which lets you silence people’s Twitter activity in your feed without the potential repercussions of unfollowing someone. For brands, the mute button adds a new layer to the ongoing battle to be heard among the noise.
It’s officially official. Twitter rolled out its new profile redesign this week for all users. We’ve broken down the 4 steps for getting started and making the most of the new profile design for your brand.
If you enjoy good movies and pretty dresses (and possibly wanted to see if JLaw fell again), there’s a good chance you tuned into the Oscars. It has been said that the Oscars are Hollywood’s version of a Super Bowl. With the action that took place both “on the field” and in cyberspace this year, it’s an accurate comparison. (more…)
If improved engagement is on your list of 2014 social media goals, there’s a good chance Twitter plays an integral role in your strategy. While Facebook, YouTube, Instagram, and other apps and social networks are capturing people’s attention, Twitter remains the proverbial “town square.”
Complaining about customer service reached a new level last week when a man bought a promoted tweet to air his anger at British Airways.
While British Airways chose not to respond, this is just another example of a growing trend: If consumers don’t get the customer service experience they desire, they will take their complaint public and, often, online. (more…)