Sports marketers recognize the importance of engaging fans both on and off the court (or field, diamond, stadium, track, course… you get it). Achieving a connection and strengthening relationships with fans leads to higher fan lifetime value, which in turn drives ticket and merchandise sales.
Yesterday Twitter announced the impending rollout of the new Mute Button, which lets you silence people’s Twitter activity in your feed without the potential repercussions of unfollowing someone. For brands, the mute button adds a new layer to the ongoing battle to be heard among the noise.
It’s officially official. Twitter rolled out its new profile redesign this week for all users. We’ve broken down the 4 steps for getting started and making the most of the new profile design for your brand.
If you enjoy good movies and pretty dresses (and possibly wanted to see if JLaw fell again), there’s a good chance you tuned into the Oscars. It has been said that the Oscars are Hollywood’s version of a Super Bowl. With the action that took place both “on the field” and in cyberspace this year, it’s an accurate comparison. (more…)
If improved engagement is on your list of 2014 social media goals, there’s a good chance Twitter plays an integral role in your strategy. While Facebook, YouTube, Instagram, and other apps and social networks are capturing people’s attention, Twitter remains the proverbial “town square.”