“Marketing has never been more difficult.”
With this sentence, Jay Baer hits the nail on the head. With decreasing attention spans, and rising competition in the social space, today’s marketer has a tough task.
“Look, I’m an old dude,” said Jay, speaking on our recent Big Ideas for 2014 webinar. “I remember when we only had three TV networks, we only had one local newspaper or a couple of media stations. Today there is enormous competition for attention … on top of this is a colossal shift in how consumers make purchasing decisions because of how media habits have changed and due to the rise of technology like mobile.”
Despite these challenges, the marketer’s job has also never been more rewarding. As our focus shifts towards content that provides real value (and away from promoting ourselves), we have the potential to be truly useful to the customer.
Jay calls it Youtility. (more…)