Category Archives: Webinars

Six Stats (and Six Reasons) Why Content Marketing Matters
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Looking for tactics to improve your strategy? Attend our webinar to learn 10 content marketing initiatives your company should start today.Why do you follow brands on social media? it’s likely one of two reasons: You love the brand, or, you want the content they share. Brands of all sizes are beginning to understand this power of great content and take steps to kickstart their content marketing strategies.

But, it takes time and hard work to perfect the art of content – which is why we’re excited to host a special webinar with content expert Joe Pulizzi to help you hone your content strategy. Join us next Tuesday for 10 tips and new ideas to improve your content marketing strategy, starting today.

In case you’re still on the fence about content marketing, take a gander at the stats we’ve pulled together as a preview for Tuesday’s presentation. (more…) →

Thinking of putting money behind your Facebook posting strategy? Start here.
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If you’ve been frustrated about the ever-decreasing reach of your Facebook posts, it may be time to consider boosting the budget behind your social strategy. Integrating paid media into your owned strategy may be just the kick in the pants your content needs to reach more of your fans, their friends and beyond.

Consider a few of these ideas on how to get started – curated from our partnership with social ads expert Kenshoo Social. (Catch the webinar and whitepaper on the topic, too.) (more…) →

Smart Social Media Workflow Runs In the Family:
Lessons from American Family Insurance
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Today’s community manager faces unique challenges –from managing multiple channels to fielding comments 24/7 to avoiding social media crises. It’s no small task, but there is a way to be prepared: Get your social media workflow in order.

On our recent webinar, Tom Buchheim, social media administrator with American Family Insurance, joined us to talk about how the company’s social team implemented a workflow, as well as other smart social tactics, to protect the brand, connect with customers and stay sane.

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[Webinar] Smooth Workflow to Smart Policies
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It’s Saturday. Your company’s pre-scheduled Facebook post is collecting dozens of angry comments. What do you do?

Your company has numerous social media accounts with community managers across the country.
How do you keep things under control?

Your brand accidentally tweeted something that came off politically insensitive.
How do you react on Twitter?

These are just a few of the issues that today’s community manager face. While these challenges are daunting, they can be overcome with a smart social media workflow. But, where do you begin? (more…) →

Extending Your Holiday Campaigns Into the New Year
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Soon your holiday campaigns will come to an end, but that doesn’t mean they have to stop
providing value for your business. Even after the eggnog is gone and the carols sung, a well-planned holiday campaign can have positive benefits for your brand far into the new year.

To help you get the most out of your campaign, we pulled together a few stellar examples from this season as well as tips on extending your campaign’s value. For even more tips and campaign examples, check out our recent webinar on holiday campaigns.  (more…) →