Over the years, social ROI has become a popular topic for thousands of marketers, bloggers, and social influencers. It’s taken on a kind of Holy Grail status – if only we could achieve it, all our troubles would disappear. As it stands, only about one in three marketers report that they can measure the ROI of their social activities. (more…)
In just about 60 days, 2014 will be here and we’ll feel the promise of a whole year ahead of us. For social media pros, there’s no doubt resolutions will be made that set goals for their social media and engagement programs.
But social media moves fast. The trends today might even be overshadowed by something new we’ll need to focus on when January 1 rolls around.
Guest post from Bo Bandy, ReadyTalk’s Marketing Communications & PR Manager
Webinars are a big investment. As the organizer, you spend a lot of time and energy putting together an insightful and engaging event that will appeal to customers. There are many elements to consider before, during and after your webinar and social media should be involved in each step. Although, if you’re only turning to social to promote your event, then you’re missing out. Here are a few ways to leverage social media throughout the webinar lifecycle. (more…)
“Too many marketers see social media as an island. When you separate your social programs from the rest of your marketing plan, those programs will have a hard time delivering value.”
We hear the story often: A marketer (and social media enthusiast) lobbies internally to bring social into a company’s marketing mix. It takes time, but eventually, he or she convinces leadership of social’s power.
Now approved, the newly minted social program exists in a silo. It’s not connected to any larger objectives, and people begin to question its value. (more…)