In a world where one bad experience is 140 characters away from costing you customers, ignoring feedback — negative or positive — is not an option.
One of the common themes heard over and over again from brands at last month’s Social Shakeup was how to scale social customer service. While customer care is not new to businesses today, our digital world offers specific challenges and unique hurdles to manage.
How does social media affect your brand’s search ranking? What’s the best way to socially optimize your marketing emails? If you’re not sure of the answers, it’s time to learn how SEO and email are intricately connected to your social strategy. (more…)
Over the years, social ROI has become a popular topic for thousands of marketers, bloggers, and social influencers. It’s taken on a kind of Holy Grail status – if only we could achieve it, all our troubles would disappear. As it stands, only about one in three marketers report that they can measure the ROI of their social activities. (more…)
In just about 60 days, 2014 will be here and we’ll feel the promise of a whole year ahead of us. For social media pros, there’s no doubt resolutions will be made that set goals for their social media and engagement programs.
But social media moves fast. The trends today might even be overshadowed by something new we’ll need to focus on when January 1 rolls around.