Get a group of social media pros together and it’s likely that if the subject of Google+ comes up, there will be a debate.
Some think Google+ is failed experiment. Others think it’s the best place to reach their customers compared to other social networks. Countless others in social media are just not sure how to proceed and have put off defining their Google+ strategy. And there’s just as much variety in what brands are doing on the platform as what they think about Google+.
Ever thought watches were a dry subject? Then you haven’t met Guess Watches’ social media director Tarra Del Chiaro. She and her team are making age-old timepieces sizzle with an engaging Facebook presence and active community of 2.7 million fans.
We were thrilled to host Tarra on a panel at the Shoutlet Social Media Summit. And, after, we caught up with her for a quick conversation about Guess’s blogger ambassador program, Pinterest promotions and trends in social media.
Watch our conversation with Tarra or, if you’re the literary type, read the transcript below. (more…)
The slick new YouTube redesign rolled out to all users Thursday is a dramatic change for video viewers. For companies active in the social media space, it could mean big things for them, too.
What do the updates mean for companies using YouTube? Here are 6 possible ways how:
1. Brands will need to think more strategically about their channel’s activity.
Channels just got more important, dominating the left-hand sidebar of the new Homepage feed. YouTube has shifted more more focus to this area. “The future of the YouTube experience has channels at the center of it,” Margaret Stewart, director of User Experience at YouTube’s headquarters in San Bruno, Calif. told Mashable. “It’s a container for all the world’s video, and it needs to be the best home for that.”
Users can watch any video and subscribe to the channel from that video instantly. Once subscribed, users see the latest activity from their channel subscriptions in a stream view, and new subscribers are also asked if they’d like to receive new video uploads via email. There are reverse-chronological updates of each subscribed channel view (an algorithmic feed for the default subscription view, according to TechCrunch), and users can now “pin” 10 channels to their YouTube home page. Check out the video below to see the tour.
Brands that want to have a greater impact on YouTube will need to publish regularly to stay top of mind. There will be a greater need to think strategically about how all their activity relates to the channel itself, versus thinking about videos individually. With this week’s announcement that YouTube Insights was replaced with the new YouTube Analytics, data about which videos drive subscriptions and audience retention can help shape that strategy on an ongoing basis.
New channel templates are available, and as Mashable reported, “Executives and designers at the company emphasize that this just the beginning of the redesign; more channel-focused changes and channel templates are coming soon.”
For social media teams, time is at the heart of everything they do. Slow response times can mean the difference between a happy customer and an escalating situation. Timing posts to maximize interaction has become a hot topic, with several recent studies offering time-of-day tips for publishing. Editorial calendars for social media plan out time-sensitive posts about company-wide events and promotions are maintained. And as always, trying to keep up with the real-time nature of social media is a constant challenge.
Scheduling tools and social relationship platforms have become much-needed resources for taking pressure off teams. Scheduling tweets, Facebook updates, and other posts in advance makes sure content reaches audiences at the optimal times and that audiences in multiple time zones don’t miss out on updates. Creating and pre-scheduling updates also frees up time to respond to customers and have one-on-one conversations on social platforms, writes Melissa Parrish in her new report, “Become Responsive through Push and Pull Social Media Marketing Strategies.” It’s among the key tactics to help improve overall responsiveness in social media.
Time-saving strategies that help social media practitioners do their jobs better are inherently good. But there are nuances to this process that can make the difference between saving time or reaching more customers and detracting from the connections you’re working to create. (more…)
One of Shoutlet’s most frequently used features is its DIY, drag-and-drop custom Facebook tab builder. Users select from a list of web apps, modules, and other features to build unique tabs that their fans will enjoy. This week the Shoutlet development team has added eight new modules to the list:
- Foursquare: Include an “Add to Foursquare” button on any tab. Visitors click to add your venue to their Foursquare to-do list. The next time they view your venue in the Foursquare mobile app, the to-do about your venue pops up, along with any notes they’ve made about it.
- Like button: Add a Like button to a tab. Perfect for acquiring fans without fan-gating.
- Send button: Makes sharing individual Facebook tabs, Facebook Pages, or pages on your website a snap.
- Activity Feed: Pulls in the latest Facebook-related activity from your website to show users what content is resonating and drives additional traffic to your main web presence.
- Facepile: Fans can see which friends are connected to your brand’s Facebook page or another domain you specify.
- Live Stream: Host chats using Facebook’s Live Stream, allowing fans to converse in real time for events, Q&A sessions, celebrity or expert Facebook Page “appearances,” and more.
- YouTube player: Cross-promote your YouTube videos on Facebook or showcase fan videos about your brand.
These new updates are in addition to the variety of tools available in Shoutlet to build custom tabs, such as iFrame, image, Facebook comments, and text modules. As always, Shoutlet’s full contest platform, Shop & Share Facebook storefronts, and Shoutlet web apps (video player, audio and video podcast player, Twitter reader, RSS reader, sign-up web app, slideshow, clickable image web app, and others) can be used to create innovative Facebook tabs as well.
With so many “building blocks” for tabs, Shoutlet customers are able to publish custom tabs quickly, pre-schedule the dates tabs run, and track their impact. Assuming just five of these elements are used on a tab at once (although more can be used!), that’s at least 11,881,376 possible combinations brands can use on a Facebook tab.
Now the question is: What combination will you use to engage your fans?