New Opt-In Page Notifications Create Link to Brands’ Quality Fans
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On Oct. 31 we learned that Facebook is beginning to roll out a new opt-in option for fans – one that would allow them to receive notifications each time their favorite Pages post. This helps them sidestep the algorithm that Facebook uses to serve the most relevant and engaging content to users.

This change means that despite recent tweaks to the EdgeRank algorithm, those who genuinely want to see updates from their favorite brands can opt in to be notified and get a direct link to the post. If adopted by users, this small update could be significant for marketers on the platform.

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Worth 1,000 Words: The Importance of Photos in the New Facebook
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Facebook users love photos. They upload 6 billion photos every month .  For companies on Facebook, photos have always been an important part of their social publishing strategies. But the latest changes to Facebook have elevated the importance of photos posted by Facebook Pages – enough to compel social media marketers to take those lens caps off and get clicking.

4 reasons why Pages should work more photos into Facebook publishing:

1. They’re bigger in the News Feed and on Page walls.

Among the recent round of Facebook changes include new sizes for photos. Single images have appeared larger, and photo albums also feature three larger photos. More eye-catching, these photos create extra opportunities for marketers to capture the attention of their fans in the News Feed and on their Pages’ walls.

2. Facebook is now promoting Page photos more heavily.

Facebook recently began showcasing “Photos from Pages You Like” in the right-hand sidebar. A no-cost way for content to be shared with fans, this new feature gives photos additional visibility.

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