Facebook is becoming a video ad maven to be reckoned with, adding advertising technology company LiveRail to its acquisition collection yesterday. LiveRail is a complete advertising solution that allows for the optimization of video ad delivery to mobile and web by automatically pairing targeted video ads with available ad inventory on websites and in apps. (more…)
Yes, you read that right. Amidst the almost daily news of algorithm changes and diminished reach, brands have a shining beacon of hope. Brand Pages can currently tag other Pages within posts. Now, with a change to Facebook’s News Feed algorithm, fans of a Page will also see content from brands tagged by the original Page. This feature will allow the post to enter more news feeds and get in front of more users.
Earlier today, Facebook announced via their Newsroom a new product that would surface relevant conversations to help users discover the best content from across Facebook. “Trending” will appear to the right of the Newsfeed and give a personalized view of popular topics trending across Facebook. Rolling out on desktop in the U.S., U.K., Canada, India, and Australia, these popular topics are identified by an algorithm that highlights topics that have had a sharp increase in popularity (AllFacebook). (more…)
While some companies slow down during the lazy days of summer, one business out in Menlo Park, California, has been busier than ever. From adding photo comments to revamping their Insights dashboard, Facebook added a plethora of features in June. Let’s break down the latest changes and why they matter to social media managers. (more…)
Facebook announced new ways to deliver targeted posts to segments of the fan base on Facebook that will let marketers fine-tune messaging and provide more relevant content to users. Facebook is rolling out these features to Page admins in a phased approach. The targeting options are now available in Shoutlet’s social marketing software.
Previously Facebook Page admins could publish posts by language, country, state/province, or city. With the changes released today, marketers have a slew of new choices including targeting posts by gender, age, relationship status, interest in men/women, education level, work and college networks, and year of college graduation.