Tag Archives: Facebook

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Breaking Down Facebook’s Page Redesign

Facebook made another design change. This is the point when the general public will usually rally together, with threats of boycotts and petitions to revert to the old and familiar. But not us marketers. This is what makes the world of social media so exciting. New technology, new layouts, new ways to reach our customers. We see the change as an opportunity.

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Facebook Gives Brands More Reach Via Page Tagging

Yes, you read that right. Amidst the almost daily news of algorithm changes and diminished reach, brands have a shining beacon of hope. Brand Pages can currently tag other Pages within posts. Now, with a change to Facebook’s News Feed algorithm, fans of a Page will also see content from brands tagged by the original Page. This feature will allow the post to enter more news feeds and get in front of more users.

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A Social Acquisition for the Books: Facebook Purchases WhatsApp for $19B

Facebook announced yesterday their plan to purchase mobile messaging app WhatsApp for a price previously unheard of in the world of social media, $19 billion. You heard right, that’s billion with a b. Let’s put this into perspective. Two years ago, Facebook purchased Instagram for a now seemingly meager $1 billion and recently attempted to acquire Snapchat for $3 billion. (more…)

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Facebook Gets Trendy

Earlier today, Facebook announced via their Newsroom a new product that would surface relevant conversations to help users discover the best content from across Facebook. “Trending” will appear to the right of the Newsfeed and give a personalized view of popular topics trending across Facebook. Rolling out on desktop in the U.S., U.K., Canada, India, and Australia, these popular topics are identified by an algorithm that highlights topics that have had a sharp increase in popularity (AllFacebook). (more…)

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A 5-Item, New Year’s Checklist for Social Media Pros

In the hours leading up to your New Year’s Eve and New Year’s Day plans, there’s time to have some fun reflecting on what’s happened and preparing for what’s to come. Before the bubbly flows, Anderson Cooper giggles during the CNN NYE special, and the Rose Parade kicks off, here’s a final to-do list that will help you officially archive 2013 and turn bright eyes toward next year.
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