A lot of brands do it. Whether it’s access to an app, contest, or a special offer, brands use Like-gates to incentivize Likes and ultimately grow their fan base. In a recent announcement, Facebook released a slew of updates, including the elimination of this popular feature. Starting November 5th, brands can no longer require a user to Like a page to access an app, contest, or special content. While this might throw a wrench in some brands’ app strategies, it’s no need to panic. (more…)
In the world of social, no tweet goes unnoticed. One wrong move, and a brand can find themselves in the spotlight for all the wrong reasons.
It seems like just yesterday I was called “old” and “uncool” by my teenage sister for “still using Facebook.” I began questioning my social media usage, seeking out “younger” sites, and readjusting my online habits to keep up with the standards of my adolescent sibling and her generation.
Advertising holding company Publicis Groupe announced Monday a multi-year partnership with Facebook worth around $500 million. The partnership will focus on co-creation of product around data and targeting, visual storytelling, and video advertising, three pillars which Publicis states will help clients improve content ROI.
Facebook made another design change. This is the point when the general public will usually rally together, with threats of boycotts and petitions to revert to the old and familiar. But not us marketers. This is what makes the world of social media so exciting. New technology, new layouts, new ways to reach our customers. We see the change as an opportunity.