Fiskars is a popular gardening and crafts tool company.

Features Used: RSS feed/email

Fiskars has used Shoutlet to build brand awareness by creating an RSS feed and an RSS feed reader that syndicates gardening tips for each season. The company has also used Shoutlet's email feature to promote its “Best Garden Photo Contest,” a promotional campaign it launched with its social community partner, NeighborhoodCrossing.com, a social network for neighbors.

After creating the RSS feed within Shoutlet, it was easy to create an RSS feed reader with customized height, width, and color specifications that matched brand guidelines.

Here, Fiskars is able to get its content in front of a highly targeted audience—homeowners. Through the RSS feed reader, the audience is then able to preview RSS posts or view an entire story in an HTML-rich environment. They are able to subscribe to the RSS feed, forward content to a friend, or get the embed code to post on their own web site or social network profile. The result: Fiskars has harnessed the power of marketing through social media and created continuous opportunities to engage a target audience with their brand.