Inacom Information Systems is a business solutions provider specializing in technology consulting, education, and procurement.

Features Used: Web 2.0 Email

Inacom stays connected with more than 15,000 contacts through Shoutlet's email platform. Shoutlet's design team created a customized HTML template for Inacom's iNews newsletter series. Using Shoutlet's WYSIWYG editor, it is simple for Inacom to modify each email by adding new images, links, and copy to customize both HTML and text versions of iNews.

In addition to engaging their target audience, Inacom also has the option of including social bookmarking buttons within each email, which enables iNews recipients to spread Inacom's content virally.

The company can easily track contacts' interactions with the newsletter to identify which contacts are interested in training sessions, new products, special offers, or related topics.