Sara Lee is a major national food brand.

Features Used: Video podcast player

With the assistance of Sway, Inc., Sara Lee posted videos to social communities that target cooking enthusiasts to promote www.totalmealsonline.com – a web site dedicated to engaging consumers with Sara Lee brands by promoting simple cooking recipes using Sara Lee products. Sara Lee's short video clips of chefs demonstrating recipes for tailgating get-togethers were uploaded to Shoutlet and displayed in a video podcast player.

The player was then embedded into niche social communities to generate brand engagement, reach the target audience, and drive traffic to www.totalmealsonline.com. Creating this podcast campaign through Shoutlet's turnkey podcast utility reduced time and produced measurable results for Sara Lee.