Measurement & Analytics

Track social media from one data-rich dashboard

View all your social metrics in one user-friendly dashboard to get a complete look at the effectiveness of your social media program.

Choose from an impressive set of social metrics

Powerful reporting tracks interaction on multiple Facebook Pages and Shop & Share tabs, Twitter accounts, YouTube channels, and all Shoutlet-powered activity. Compare data on your own posts with a variety of social interactions to view impact.

Build Saved Reports

Save important reports to access critical data instantly.

Integrate tracking with your marketing program

Extended reporting capabilities include enterprise-level tracking across hundreds of accounts using Shoutlet’s Multi-Account Platform and individual user reporting through Social CRM.

Shoutlet reporting combines the best metrics provided in Facebook Insights with data points unique to Shoutlet to give you a full picture of how your Facebook Pages are performing. Among the metrics included:

Shop & Share

Follow the interaction visitors have with Facebook storefronts, including the top products, clickthroughs to your e-commerce site, and how often products have been shared on social sites.

Likes

Track the number of Likes over time, as well as demographic information about your fan base.

New Likes

View at a glance how many new fans have been acquired per day and their sources.

Page Views

See page views and referrers to your Facebook Page(s).

Active Users

Track the number of users who interact with your Page(s), plus their countries of residence.

Shoutlet Twitter analytics give you a valuable summary of the most commonly researched Twitter metrics.

Tweets

Track the number of tweets your team is publishing through Shoutlet.

Twitter Followers

View follower growth over time.

Retweets

See the number of retweets your account(s) is receiving by day.

Mentions

Track the number of mentions for your account(s) by day.

In addition to video publishing and conversation management with Social CRM for YouTube, Shoutlet provides tracking on your YouTube channels and videos.

Video Views

Track the overall number of views to all channels linked to Shoutlet over time. Data is also broken out by top five most-viewed videos.

Channel Subscribers

View subscriber growth over time, as well as top channels linked to Shoutlet by subscriber count.

Shoutlet includes full tracking on Shoutlet-powered media and web apps.

Web Apps

Track data points for each of Shoutlet’s web apps, including impressions (by time, data, location), social sharing of each web app, re-embeds, and clickthroughs.

Media: Video, Podcasts, RSS, Contacts

Track a wide variety of data points for the media hosted and published through Shoutlet, including stats on video files, video and audio podcast episodes, contacts, and RSS feeds.