“Brian’s technical and software development skills paired with his experience building and executing an agile product development process is the perfect set of skill required to successfully manage our growth,” said Aaron Everson, President and COO of Shoutlet. “His time spent deeply involved in analytics and his understanding of how to leverage that knowledge to improve business will most certainly spur Shoutlet’s momentum and bring valued features to our customers.”

Nelson led three business-critical departments during his six-year tenure at Angie’s List – Product Management, Software Engineering, and the Product Release Team – focused both on the development of the offering as well as boosting member acquisition and search engine optimization. Under his leadership, Brian grew the company’s world-class technology team from 15 to more than 150 people, and he participated in the preparation and execution of Angie’s List’s extremely successful IPO.

“Shoutlet’s business is the best it’s ever been and it’s thrilling to come on board as it prepares for an up-swing in customer adoption, market leadership, and global expansion,” said Nelson. “I look forward to leveraging my experience at scaling developmental needs and processes to help drive continued growth, and ultimately, customer success.”

Prior to Angie’s List, Brian worked in product development for Baker Hill, which was acquired by Experian in 2005, where he went on to lead the strategic and tactical product development of Experian’s Bank2Corporate Lending products.

About Shoutlet

Shoutlet is a leading independent cloud-based social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its industry leading functionality includes tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and top-notch analytics for easy integration with the industry’s leading web analytics tools from Google Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s Saas-based model gives customers the control and flexibility they want and need, and is rooted in a strategic partnership that provides the necessary resources and counsel to execute successful social campaigns. For more information, visit www.shoutlet.com and follow us on Twitter @shoutlet.

“On top of their combined 35+ years of experience, Scott and Brent bring immeasurable value to our leading, customer-centric, and industry-changing business,” said Aaron Everson, President and COO of Shoutlet. “Their strategic guidance will be critical to Shoutlet’s long-term vision and their contributions will continue to strengthen our position as the market leader.”

At Zmags, Mr. Bleczinski is responsible for the overall strategic direction and business partnership cultivation that keeps the company a leader in its space. Previously, Mr. Bleczinski spent a significant portion of his professional career as the EVP of Sales at ExactTarget. During his tenure with the company, he played an important role in business growth, helping to lead more than 28 consecutive quarters of sales growth. He was also EVP of Sales at Compendium, VP of Sales and Marketing at Infotronics, and held key sales and client relationship roles with Sapient Corporation and Abbott Laboratories. Mr. Bleczinski is a seasoned board member, as he also serves as an advisor and investor in Buyjacker and TinderBox.

“Throughout my career, I’ve been a part of identifying the evolving challenges and developing market tools for digital marketers, and see the massive impact Shoutlet is making as a leading social marketing platform,” said Scott Bleczinski, President of Zmags. “I’m confident that my experience building successful SaaS-based platforms will add to Shoutlet’s strong needs-driven development that’s made the company what is it today. I have no doubt that its momentum will continue to gain speed and I’m looking forward to being a part of — and adding to — that journey.”

During his time at Twitter, Mr. Hill served as the Central Region Director, tasked with developing a sales organization and bringing Twitter’s monetization program to market. Prior to that, Mr. Hill spent three years with Google as a team manager, leading the company’s Midwest Financial Services division. He’s also held leadership positions with top social and consumer companies, including FeedBurner, Classic Kids, and Interactive Corp (IAC). Mr. Hill also spent nearly 10 years at Accenture as a technology practice senior manager, leading the development of a billing customer care architecture designed for the world’s leading telecom providers.

“A company rooted in developing technology that makes effort more effective and easier to manage is aligned with my overall professional philosophy,” said Brent Hill, Partner of Origin Ventures. “Shoutlet is doing incredibly important and useful work for social marketers and I’m excited to be a part of its continued growth.”

About Shoutlet

Shoutlet is a leading independent cloud-based social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its industry leading functionality includes tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and top notch analytics for easy integration with the industry’s leading web analytics tools from Google Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s Saas-based model gives customers the control and flexibility they want and need, and is rooted in a strategic partnership that provides the necessary resources and counsel to execute successful social campaigns. For more information, visit www.shoutlet.com and follow us on Twitter @shoutlet.

The recently published report declared “Shoutlet takes top honors for its current offering” due to its “long list of very good functionality,” which ultimately positioned Shoutlet as a Strong Performer in the SRP evaluation. The report scored each product in areas such as monitoring & responding, posting & syndication, measurement & reporting, usability, oversight, archiving, and setup & training, giving the highest marks to Shoutlet’s platform.

“We believe this recognition by Forrester is a testament to our product strength, developmental vision, and commitment to building the best platform on the market,” said Aaron Everson, president and COO of Shoutlet. “Social marketers continually face a building list of challenges — from execution to analytics — and the pressure to prove market ROI to the C-suite is mounting. By combining strong, strategic one-on-one customer relationships with our powerful technology, brands using Shoutlet are better positioned to design, execute, and reap campaign returns.”

As the leading SaaS-based social marketing platform, Shoutlet 6.0 gives brands and agencies the ability to easily design, manage, and analyze social campaigns executed across a wide variety of channels. With functionality to execute smarter social listening, ads, contests, and analytics, Shoutlet customers are at the forefront of some of the industry’s most powerful and intelligent social marketing campaigns. Customers include Canon, Norwegian Cruise Lines, NASCAR, Zippo and hundreds of others.

“As a strategic social marketing partner, Shoutlet has not only given us the tools, but also the insight to help us make the most of our social presence,” said Marisa Scime, Director of Social Media and Public Relations at Norwegian Cruise Line. “Shoutlet’s user-friendly and adaptable platform as well as their team’s ability to provide innovative ideas and recommendations for creative tactics keeps us ahead of the game and helps position us for future social success.”

Related Links:
Shoutlet 6.0
Kenshoo Social- Shoutlet Social Ads Partnership
WEBINAR: How The New Facebook Post Lifecycle is Delivery ROI for Brands
WHITE PAPER: Social Media Optimization
WHITE PAPER: The Marketer’s Guide to Social Customer Data

About Shoutlet Shoutlet is a leading independent cloud-based social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its industry leading functionality includes tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and top notch analytics for easy integration with the industry’s leading web analytics tools from Google Analytics, IBM Digital Analytics, Omniture and Webtrends. Shoutlet’s Saas-based model gives customers the control and flexibility they want and need, and is rooted in a strategic partnership that provides the necessary resources and counsel to execute successful social campaigns. For more information, visit www.shoutlet.com and follow us on Twitter @shoutlet.

“Roy has a keen understanding of the value of social, and his proven track record of understanding consumer needs make him an incredible asset,” said Jason Weaver, CEO of Shoutlet. “The company’s European expansion speaks to Shoutlet’s growth and momentum and we continue to employ a strategy that brings social software to brands that want to easily and efficiently design and execute smart social marketing campaigns.”

Prior to joining Shoutlet, Roy was the Head of Global Enterprise Accounts for Bazaarvoice, a company dedicated to the intelligent integration of social commerce, conversation, and analytics. During his time with Bazaarvoice, Roy worked with some of the world’s leading brands, and under his leadership, accomplished significant revenue growth. Roy also served as part of the leadership team for Experian CheetahMail over a six year period, where his sole responsibility as Head of Sales, UK & Ireland was to build its regional sales organization, and contribute to growth and top line revenues.

About Shoutlet

Shoutlet is a leading independent cloud-based social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Foursquare, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook apps, HTML5 pages, and custom contest and web app design; Social Listening for active tracking ongoing relevant conversations; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Ads for easier management of ads calendars, scheduling and linking posts; Social Contests for complete control of designing, scheduling and publishing an unlimited number of contests and sweepstakes with added sharing capabilities; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting that’s integrated with the industry’s leading web analytics tools from Google Analytics, IBM Digital Analytics, Omniture and Webtrends. Shoutlet’s software model is to be 100% DIY so customers can design and execute campaigns according to their specific needs and timeline. By being independent, the platform is IT-agnostic and flexible enough to perform with many of the existing IT architectures on the market. For more information, visit www.shoutlet.com and follow us on Twitter @shoutlet.

MADISON, WI – December 4, 2012 – Shoutlet®, the leading independent cloud-based social marketing platform, today announced a major update to its platform, Shoutlet 6.0. The new version adds tools for social ads, social analytics, social contests, and social listening to become the only do-it-yourself, all-in-one social marketing platform for marketers, agencies, and brands. Shoutlet has also partnered with Kenshoo Social to provide marketers with greater visibility into how paid, owned, and earned media attribute to sales conversions and social web traffic.
Shoutlet 6.0′s new features and strategic Kenshoo Social partnership allow marketers to design, execute, and manage the most powerful, intelligent, and comprehensive social marketing campaigns. The platform enhancements are aimed to help customers maximize social campaign influence, reach, and engagement by providing tools for social ad promotion, performance measurement, best-of-breed analytic integration, contest promotion, and conversation monitoring.

New features in Shoutlet 6.0 will include:

• Social Ads – By adding in new functionality to create, publish, and promote Facebook page posts within a single platform, Shoutlet is delivering an even easier way to design and launch seamless ad campaigns to its customers. The tool allows social marketers to manage ads calendars, schedule and link posts to multiple pages and promote posts with just a few clicks. Coupled with an integration with Kenshoo Social, brands and agencies can now also unify paid, owned, and earned media placements to improve social campaign attribution, and have access to analytics for more intelligent and accurate social campaign forecasts and measurement. For example, brands can manage media posts in a complex Facebook Marketplace and see conversion metrics to understand if the traffic is organic, social, SEO, or other traffic driver. The combination of updated features and the Kenshoo Social partnership gives social marketers an arsenal of improved functionality to achieve ads program results.
• Social Listening – Responding to the need of being able to actively track ongoing relevant conversations for brands, Shoutlet now gives marketers the functionality to visualize, track, and understand what conversations are happening across blogs and online news websites, along with Facebook, Reddit, Twitter, and YouTube. If marketers want to dive deeper into conversations, they also can access Klout scores for influencer metrics. With Shoutlet Social Listening, brands can effectively capture metrics related to sentiment, competitor tracking, regional activity, share of voice and more. As listening is a key part of understand a brand’s consumers and the overall marketplace, Shoutlet’s enhanced tools provide brands a more accurate understanding of the areas of opportunity for their social marketing efforts.
• Social Contests – Shoutlet customers now can run an unlimited number of social contests and sweepstakes that allow even the most novice of social marketers to schedule, launch and publish contests anywhere on the web. Using Social Canvas marketers can customize every aspect of a contest design and publish it anywhere on the web, adding in additional sharing capabilities. Shoutlet also added robust publication options, including the ability to set parameters for multiple contest versions based platform, mobile, age, location, and language. Marketers can monitor views, votes, and entries on contests to build a more valuable data set for user Social Profiles over time, for a better understanding of consumers and the brand’s biggest advocates.
• Social Analytics – Shoutlet’s Social Analytics support and easily integrate with industry leading web analytics tools including Google Analytics, IBM Digital Analytics, Omniture, and Webtrends to measure performance. By implementing Shoutlet’s agnostic tool, brands can leverage their chosen best-of-breed web tracking application and maximize ROI by enhancing output with social content tagging, more detailed data reports, conversion tracking and more.
• “Brands, marketers and agencies are constantly looking for the newest tools and metrics to help drive not only engagement, but also revenue,” said, Jason Weaver, CEO of Shoutlet. “With Shoutlet 6.0 additions of Social Ads, Social Analytics, Social Contests, and Social Listening, we are giving brands everything they need to transform their complicated marketing projects into an easily managed process that captures opportunities and data to help execute intelligent, successful campaigns. Shoutlet’s DIY approach is the answer for brands looking to achieve uncomplicated, yet sophisticated, social marketing.”
  

  ABOUT SHOUTLET

  Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, foursquare, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting.

Las Vegas (December 4, 2012) – Leading cloud-based social marketing platforms, Kenshoo Social (www.KenshooSocial.com) and Shoutlet (www.Shoutlet.com), unveiled today at SMX Social an integrated solution for paid, owned and earned media. The offering improves campaign analytics, enabling marketers to more accurately and holistically measure, attribute and optimize social media campaigns and cross-channel marketing communications.

Through Kenshoo Social and Shoutlet, clients gain visibility into the impact of owned media assets, and paid social advertising, ultimately driving more accurate captures of revenue-driving activity, down to the individual page posts. This functionality illuminates the full value of social media initiatives by enabling brands to better understand how paid and owned social media activity contribute to the purchase process.

“The integration of Kenshoo Social and Shoutlet offers marketers the unique ability to monitor a consumer’s path to action following each interaction with the brand,” said Jason Weaver, CEO of Shoutlet. “This detail enables advertisers and agencies to identify and attribute successful activity and maximize ROI of both paid and owned social media campaigns.”

The partnership allows marketers to better evaluate which strategies resonate most with social media users and apply those insights to achieve deeper brand engagement and optimize click-to-sale conversions. Additionally, through the Kenshoo Universal Platform, marketers can view social media performance alongside search and other channels to holistically assess campaign activity and bottom-line results.

“Kenshoo Social clients who run multi-channel campaigns can now examine a more complete picture of their brands’ interaction with consumers and assess the value driven by owned and paid social media,” said Sivan Metzger, General Manager of Kenshoo Social. “Marketers who better understand this interplay can more effectively outperform competitors, avoid costly errors, and optimize campaigns much faster and smarter.”

In addition to announcing the new partnership at SMX Social, both companies launched major platform updates. Kenshoo Social released a beta of Kenshoo Social 2.0 and Shoutlet announced the next iteration of its platform, Shoutlet 6.0, which includes significant new features and updates to existing functionality. Platform demos and information are available on the Kenshoo Social and Shoutlet websites.

About Shoutlet

Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting.

About Kenshoo Social

The mission of Kenshoo Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Kenshoo Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As 1 of only 2 companies in the world designated as a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange, Kenshoo Social delivers over 1 billion targeted ads each day. Kenshoo Social is an operating unit of Kenshoo, a global leader in digital marketing software directing more than $25 billion in annual sales revenue for clients such as Accor, Camelot Communications, CareerBuilder, Expedia, Havas, Performics, Resolution Media, Sears, Starcom MediaVest Group, TicketsNow, Tiny Prints and Zappos. Please visit KenshooSocial.com or Facebook.com/KenshooSocial for more information.

Kenshoo Social and Kenshoo are trademarks of Kenshoo Ltd. Facebook® is a registered trademark of Facebook, Inc. Other company and brand names may be trademarks of their respective owners.
Kenshoo Social Contact
Nick Olsen
PReturn Inc.
312-432-9407
nolsen@preturn.com

Shoutlet Contact
Carol Tong
510-304-6139
carol.tong@shoutlet.com

“Joe’s knowledge of both improving consumer relationships and the development and deployment of useful web analytics tools through marketing channels brings incredible insight to Shoutlet’s vision and strategy,” said Jason Weaver, CEO of Shoutlet. “We’re convinced understanding the data behind customer relationships is a key part of executing successful social campaigns, so Joe’s vast analytics experience will benefit our customers greatly.”

Mr. Davis’ extensive background in SaaS solutions and a proven track record growing technology companies provides a unique perspective to Shoutlet’s business that will prove incredibly beneficial as the company continues its momentum as the leading independent social marketing software provider.

“Shoutlet’s great understanding of social marketing and its emphasis on improving the relationship between brands and consumers is a very powerful combination,” said Joe Davis. “I’m excited to be able to leverage my experience for a company that is so heavily impacting the way brands grow using social technology.”

Prior to his position as CEO and President of Coremetrics, Mr. Davis was SVP & General Manager, CRM at Peoplesoft, and President eBusiness at Nortel Networks.

About Shoutlet

Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, foursquare, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting.

“As a Shoutlet customer, we’re very excited about the recent foursquare integration, as it will allow us to more effectively manage our 500+ foursquare brand and hotel-level venues worldwide,” said Tiffany Strobel, Social Media & Community Manager, Fairmont Raffles Hotels International. “It’s nice to be able to do all of this from one dashboard, instead of logging-in to multiple sites.”

Do-it-yourself marketers will be able to do the following activities for foursquare on the Shoutlet platform:

• Visualize and monitor your foursquare locations - Look at one venue, a specific group, or all of your venues in near real-time to see check-ins, mayor changes, tips, and photos.
• Report a new layer of data - Get access to check-in demographics (age/gender) and sharing statistics across a specific set or all venues to help make better decisions for future specials.
• Schedule and manage specials – Set up specials for a specific set or all venues and manage them inside Shoutlet. In the future, marketers will be able to use Shoutlet’s trigger-based campaign publishing tool Social Switchboard™ to set up social metrics, like check-ins, to create additional location-based specials or announcements on Facebook or Twitter.

These features are currently available for beta customers, and will be open to all Shoutlet customers in the near future.

“It’s great to see Shoutlet making these features available to their customers in a unified social marketing platform, and we’re excited to watch the functionality expand as more features are enabled in the Foursquare Merchant API.” Eric Friedman, Director of Sales Operations, Foursquare.

“We set out to create a meaningful service for do-it-yourself marketers with features that our customers crave and will ultimately help them do their job better,” said Shoutlet CEO Jason Weaver. “With the addition of foursquare, we feel confident that marketers will gain a new level of insight into potential customers. In addition, the integration will help them create impactful specials to drive traffic into retail locations.”

About Shoutlet

Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit www.shoutlet.com

About Foursquare

Foursquare makes the real world easier to use by providing tools that help you keep up with friends, discover what’s nearby, save money, and unlock deals. Whether you’re setting off on a trip around the world, coordinating a night out with friends, or trying to pick out the best dish at your local restaurant, foursquare is the perfect companion. For more information, check out https://foursquare.com.

Shoutlet is the most sophisticated and comprehensive self-serve platform available to create, publish, and measure social marketing campaigns and activities on Facebook, Twitter, and YouTube. Its enterprise-level functionality, Social CRM intelligence gathering and segmentation capabilities, trigger-based campaign publishing, world-class design tools for Facebook pages and web apps, and ROI-focused analytics differentiate Shoutlet from all other social management tools.

With the financing, Shoutlet will accelerate product innovation, grow its strategic partner network, and increase staff across all departments, including expanding account management and technical support offices in San Francisco, New York, and London.

In recent months, Shoutlet has added global brands including Canon, Nokia, Wrangler, K-Swiss, NASCAR, Fairmont Hotels, and Sandals Resorts to its roster of more than 400 customers who manage 6000+ accounts in 50 countries. Year over year revenue growth now exceeds 200%.

“The way brands and agencies manage social marketing is changing rapidly. For the first time, marketers can easily utilize a self-serve platform with power and flexibility not easily accessible via service-based tool vendors. The wave of customers making the change to in-house management has exceeded our wildest expectations and has validated our do-it-yourself model,” said Shoutlet CEO Jason Weaver. “This funding will enable Shoutlet to innovate at an even faster pace and aggressively expand our product offering to meet the needs of sophisticated marketers who desire a more rapid response form of social media management.”

“FTV has been an active investor in the digital marketing space, and we found Shoutlet to be far and away the strongest platform for sophisticated marketers to run their own campaigns. Shoutlet’s self-serve model, product innovation, and high customer satisfaction and retention rates combine to uniquely position the company as a leader in the SMMS category,” said Liron Gitig, FTV Capital principal and new Shoutlet board member. “To FTV’s strategic investor network including many global financial institutions, Shoutlet’s permission-based, governance approach to enterprise management is extremely attractive. We’re confident the strength of the Shoutlet leadership team, vision, and long term product roadmap will ensure tremendous and sustainable growth.”

About Shoutlet

Shoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting. For more information, please visit www.shoutlet.com

About FTV Capital

FTV Capital is a growth equity firm with over $1 billion under management that invests in high-growth companies offering a range of innovative solutions in four sectors: business services, financial services, payments/transaction processing and technology. FTV’s experienced team leverages its domain expertise and proven track record in each of these sectors to help motivated management teams accelerate growth. FTV also provides companies with access to its Global Partner Network, a group of the world’s leading enterprises and executives who have helped FTV portfolio companies for more than a decade. Founded in 1998, FTV Capital has invested in 75 portfolio companies across three funds, and has offices in San Francisco and New York. For more information, please visit www.ftvcapital.com.

As a Facebook Preferred Developer Consultant, Shoutlet’s new mobile Facebook app gives marketers the ability to create mobile specific designs that will appear on mobile devices seamlessly, with the flexibility to be optimized across a variety of devices and formats, including Facebook tabs, web apps, web pages, or HTML email. With mobile usage on the rise, Shoutlet customers are able to better interact with a fan whether it be on a computer, tablet, or mobile device. This then drives more fan interest and
access to information, deals, and contests virtually anywhere.

Following the successful launch of Shoutlet 5.0 and its Social Profiles feature in mid-February, Shoutlet is also releasing updated capabilities in Social CRM for amplified social segmentation efforts. With Social Profiles, brands build data-rich context around fans and their preferences, and today’s new feature gives marketers the ability to deliver different messaging, designs, contests, and promotions according to specific demographic make-up. Segmentation can be organized by traditional means such as location, age, and gender, but now also interests. These dynamic lists constantly update and can be used to learn more about communities and target content to them via different versions of web pages, Facebook tabs, and web apps that can be served to users on Facebook and websites seamlessly.

“The consumer experience continues to be the root of relevancy marketing, and the same principles of personalization and understanding fans apply to mobile and opportunities for re-marketing,” said Jason Weaver, CEO of Shoutlet. “The combination of a mobile Facebook app and Social Segmentation means brands are smarter about fan preferences and can apply that knowledge to ensure a more tailored customer experience.”

Shoutlet continues to develop and deliver technologies that put the power of social marketing in the hands of marketers, arming them with the tools for DIY content creation, campaign planning and execution, and analytics tools to measure a program’s success.

Related Links

• What’s New in Shoutlet 5.0 Overview Video
• Press Release: Shoutlet Transforms Enterprise Social Marketing with ‘Trigger-Based Campaign Publishing’ and Sophisticated Social Intelligence
• Shoutlet Feature Overview
• White Paper: Social Media Management Systems: Making an Informed Decision

About Shoutlet

Shoutlet is a Facebook Preferred Developer Consultant and provider of a leading enterprise social marketing platform that gives brands and agencies the tools to publish, engage, and measure all of their social marketing with one powerful tool. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social
Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting.