The “Shop & Share” Facebook E-Commerce Tab Also Allows Customers to Share Products With Friends on More Than 100 Other Social Sites
MADISON, WI–(Marketwire – November 23, 2010) – Shoutlet, provider of the most comprehensive social media management platform, today announced its Shop & Share feature, a simple tool that helps brands create a tailored digital storefront in Facebook to drive e-commerce efforts. Shop & Share’s ability to link an e-commerce presence on Facebook directly to a company’s website creates a full circle of product-driven conversation among fans, allowing them to add a social element to their online shopping experience by instantly sharing their purchasing decisions with friends on Facebook and other social sites.
This holiday season, like never before, brands are looking to leverage their social presence to drive sales. Shop & Share provides another sales channel and helps track sales targets through real-time analytics on site traffic resulting from the e-commerce tab on their Facebook fan page. The feature’s seamless integration with an existing fan page makes it simple for retailers to set up and monitor.
“A digital storefront is a significant part of our online marketing success. Being able to create a uniquely designed e-commerce tab on Facebook allows us to not only engage with our fan base on the world’s largest social site, but also watch them share our products with their friends and then drive customers to our website where they can dive deeper into our company and what we have to offer,” said Kailin Terrill, Marketing Manager, BikeBandit.com. “The ability to link those platforms together is an invaluable part of our holiday marketing campaign because we can spend less time managing separate sites, traffic, and product orders and more time seeing what products are resonating with our customers and focus on providing similar items for the same success.”
Ninety percent of companies surveyed by Altimeter Group1 for a report titled ‘Rise of Social Commerce’ note that they will increase funding to support social commerce initiatives in 2011. Shoutlet’s Shop & Share tool provides a comprehensive way for retailers to expand their e-commerce presence on Facebook quickly and easily.
“Consumers are social. They’re using social media to investigate their purchases, get recommendations, and learn about new products. As a result, retailers are investing more time and money in connecting with their customers on Facebook,” said Jason Weaver, CEO of Shoutlet. “Our Shop & Share feature allows them to bring e-commerce to Facebook quickly and directly connect their social media investments with their e-commerce efforts.”
Shop & Share fulfills the need to easily and quickly create a Facebook storefront without a custom creation cycle that can take weeks to complete. It is a solution that can be created in drag-and-drop style and implemented instantly. With Shop & Share, the retailer maintains ownership of the purchase experience with the actual ‘buy’ conversion taking place on the retailer’s check-out site, versus a third-party platform.
Shoutlet provides a centralized platform that helps companies manage and monetize their social media communication. It includes Facebook and Twitter management, Social CRM, widget building, email and mobile marketing, social commerce, and real-time analytics in one easy-to-use interface. The platform gives brands and agencies the tools to create, manage, and measure their entire social media communications. Companies using Shoutlet’s platform are able to better design and implement highly targeted campaigns and ultimately improve the business impact of their social media communications.
1 Altimeter Group, November 1, 2010: “Pioneers on the Move: Rise of Social Commerce” -http://www.altimetergroup.com/2010/11/pioneers-on-the-move-rise-of-social-commerce.html