Getting up to speed with all the components of social media can be overwhelming. In “Social Media 101: Understanding It and Seizing It for Your Brand,” we highlight the basic social media formats and discuss some of the trends happening in social media marketing today.

In this online presentation we also:

• Provide examples of how brands are utilizing social media to effectively engage their target audiences.
• Define what social media marketing is and what it isn't.
• Explain why integrating it into your marketing plans – and convincing your colleagues to do so – is easier than you think.