“We have been thrilled with the quality of data mined and the quantity of discoveries made utilizing the Social Media Mapping process.

  We have found the research data to be highly accurate and trustworthy, and have already begun the process of applying many of the insights we uncovered in our map.”

Jeb Reid
Marketing Manager, Anastasia Marie Laboratories

With Sway's Social Media Map^TM, you will obtain focused recommendations on how to effectively reach your target audience online. The Social Media Map will:

• Identify where your target audience is spending time online.
• Determine your target audience's online behavior.
• Determine your target audience's motivations, likes and dislikes and key influencers online.
• Uncover what your competition is doing online to gain a competitive advantage.

Online Behavior

Our research team begins by quantifying the target audience, specifically the percent of the target audience spending time online. We also gather forecasted online behavioral statistics and determine what activities the target audience is participating in online. Are they reading blogs? Shopping online? Downloading video? We'll find out.

Motivations, Likes/Dislikes, and Influencers

Sway learns about the target audience's concerns and priorities and recommends how your company can most effectively address these areas in an online campaign. We identify the conversation catalysts and influencers, which are the sources your target audience trusts for information online.

The Competition's Online Activity

In order to gain a competitive edge online, you must completely understand the extent of your competitors' Web 2.0 strategies. Sway will uncover what your competition is doing online.

Strategy Recommendations

Sway will recommend strategies based on the research we've uncovered. These strategies are designed to engage more of your customers online and include ways your brand can most effectively leverage Shoutlet.

Research Tools Used

Sway uses a combination of research tools to create client-specific Social Media Maps^TM. The range of research tools used includes customized surveys with the target audience to syndicated research.

• Online surveys and polls with target audience
• Social media expert opinions and interviews
• Internet trade resources and syndicated research

Benefits of the Social Media Map^TM

• Reduces uncertainty
• Targets appropriate audience with appropriate Web 2.0 formats and marketing tactics
• Allows you to focus resources intelligently, boosting your ROI
• Provides your company with a valuable collection of research that can be applied in other areas of your business
• Determines measurable success criteria

View the target audiences our clients have discovered.