Create and publish content to engage new and existing customers, and deliver best-in-class promotions and microsites to gather customer data. Collaborate with teams on social publishing with our Posting & Calendar Module, or run sophisticated microsites and contests with Pages, Sites, & Contests.
Moderate and listen across social networks to identify opportunities to connect with your customers. Build one-to-one relationships with your customers using our Social CRM, Customer Care, and our Listening products.
Measure social marketing effectiveness and surface insights that turn social data into actionable customer intelligence, driving informed business decisions.
Merge social data with first party data to unlock the value of social media marketing across your CRM, e-mail, marketing automation, web analytics, mixed modeling, customer service, and more.
Govern social access and team collaboration across the enterprise with extensive workflow and archiving functionality to maintain compliance.